Market Insights Consumer Food Confectionery & Snacks

Snack Food - Kenya

Kenya

Revenue in the Snack Food market amounts to €0.71bn in 2024. The market is expected to grow annually by 8.75% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€47,380m in 2024).
In relation to total population figures, per person revenues of €12.71 are generated in 2024.
In the Snack Food market, volume is expected to amount to 147.10m kg by 2029. The Snack Food market is expected to show a volume growth of 5.5% in 2025.
The average volume per person in the Snack Food market is expected to amount to 2.1kg in 2024.

Key regions: Japan, India, China, United Kingdom, South Korea

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Región

Comparación de regiones

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Analyst Opinion

The Snack Food market in Kenya is experiencing slow growth due to factors such as increased competition and changing consumer preferences. However, the convenience and variety offered by sub-markets such as Tortilla Chips and Cookies & Crackers may help drive growth in the overall Confectionery & Snacks Market. The subdued growth rate can also be attributed to economic constraints and shifting consumer priorities.

Customer preferences: In Kenya, there is a growing trend towards healthier snack options, with consumers seeking out products with natural and organic ingredients. This is driven by a rise in health consciousness among the population, as well as a desire for more sustainable and ethical food choices. Additionally, there is a growing demand for snacks that cater to specific dietary needs, such as gluten-free or vegan options. This shift towards healthier and more diverse snack options is also influenced by an increasing urbanization and a growing middle class with higher disposable incomes.

Trends in the market: In Kenya, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a rise in demand for healthier snack options. This trend is driven by increasing health consciousness among consumers and a growing preference for natural and organic ingredients. Industry stakeholders are responding by introducing new product lines that cater to this demand, such as gluten-free, vegan, and low-sugar options. This trend is expected to continue, with potential implications for the industry, including the need for innovation and product differentiation to stay competitive in the market.

Local special circumstances: In Kenya, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's diverse cultural landscape. Kenya's population is made up of over 40 different ethnic groups, each with their own unique dietary preferences. This has led to a wide variety of snack food options that cater to different taste preferences. Additionally, Kenya's regulatory environment favors local producers, making it difficult for international brands to gain a foothold in the market. This has resulted in a thriving local snack food industry, with a focus on using locally sourced ingredients and traditional cooking methods.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market in Kenya is impacted by macroeconomic factors such as the country's overall economic health, government policies, and global economic trends. Kenya's stable economic growth and ongoing efforts to improve its business climate make it an attractive market for snack food companies. However, the country's high inflation rate and low disposable income levels may limit the purchasing power of consumers, impacting the growth of the market. Additionally, the rising health consciousness among consumers worldwide is creating a demand for healthier snack options, which may present both challenges and opportunities for companies operating in this market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.