Market Insights Consumer Food Spreads & Sweeteners

Sweeteners - Kenya

Kenya

Revenue in the Sweeteners market amounts to €341.50m in 2024. The market is expected to grow annually by 7.50% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€114,800m in 2024).
In relation to total population figures, per person revenues of €6.08 are generated in 2024.
In the Sweeteners market, volume is expected to amount to 133.80m kg by 2029. The Sweeteners market is expected to show a volume growth of 2.5% in 2025.
The average volume per person in the Sweeteners market is expected to amount to 2.1kg in 2024.

Key regions: South Korea, Philippines, Canada, United States, Japan

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Analyst Opinion

The Sweeteners Market in Kenya is experiencing minimal growth due to factors such as increasing health awareness among consumers and the convenience of online services. However, the market is hindered by the varying sub-markets of Honey, Sugar, and Artificial Sweeteners, each with their own unique factors impacting growth.

Customer preferences: With the rise in health-consciousness, consumers in Kenya are increasingly seeking natural and organic sweeteners as a healthier alternative to traditional sugar. This trend is driven by the growing awareness of the harmful effects of excessive sugar consumption on overall health. Additionally, the demand for plant-based sweeteners, such as stevia and coconut sugar, is on the rise, reflecting the influence of Kenyan traditional medicine and diet on consumer preferences.

Trends in the market: In Kenya, the Spreads & Sweeteners Market within The Food market is experiencing a surge in demand for natural and organic sweeteners. Consumers are becoming more health-conscious and are looking for alternatives to traditional sugar. This trend is expected to continue due to increasing awareness about the negative impacts of artificial sweeteners. Industry stakeholders can capitalize on this trend by offering a wider range of natural sweeteners and promoting their health benefits. This could also have a positive impact on the local agricultural sector, as it will create a demand for locally produced natural sweeteners. Additionally, this trend may also open up opportunities for partnerships with health and wellness companies to develop innovative sweetener products.

Local special circumstances: In Kenya, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is influenced by the country's diverse agricultural landscape. The availability of locally grown fruits such as mangoes, pineapples, and bananas has led to the production of unique sweeteners like honey and agave syrup. Additionally, the Kenyan government's efforts to promote healthy eating habits have boosted the demand for natural sweeteners, resulting in the growth of the market.

Underlying macroeconomic factors: The Sweeteners Market in Kenya is heavily influenced by macroeconomic factors such as global sugar prices, national sugar production, and government policies on sugar importation and taxation. The country's sugar industry has faced challenges in recent years due to droughts and the high cost of production, leading to an increase in sugar imports. Moreover, the government has implemented policies to promote domestic sugar production, which has led to the growth of the local sweeteners market. However, fluctuations in global sugar prices and the impact of COVID-19 on sugar production and supply chains have also affected the Kenyan sweeteners market. Additionally, the country's growing population and increasing urbanization have resulted in a higher demand for sweeteners in processed food and beverages, driving market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.