Market Insights Consumer Food Oils & Fats

Butter - Kenya

Kenya

Revenue in the Butter market amounts to €86.10m in 2024. The market is expected to grow annually by 9.54% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€6,324m in 2024).
In relation to total population figures, per person revenues of €1.53 are generated in 2024.
In the Butter market, volume is expected to amount to 7.25m kg by 2029. The Butter market is expected to show a volume growth of 6.3% in 2025.
The average volume per person in the Butter market is expected to amount to 0.11kg in 2024.

Key regions: Canada, Japan, United Kingdom, South Korea, United States

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Analyst Opinion

The Butter Market within the Oils & Fats sector in The Food market in Kenya is experiencing subdued growth, influenced by factors such as fluctuating dairy prices, shifting consumer preferences towards healthier alternatives, and competition from margarine products.

Customer preferences: Consumers in Kenya are increasingly gravitating towards plant-based and healthier fat alternatives, reflecting a growing awareness of nutrition and wellness. This shift is particularly pronounced among younger demographics who prioritize clean eating and sustainability, often influenced by global health trends. Additionally, urbanization and busy lifestyles are prompting a preference for convenient, ready-to-use products that align with modern cooking practices. This evolving landscape is challenging traditional butter consumption as consumers explore diverse culinary options that emphasize health and vitality.

Trends in the market: In Kenya, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards plant-based alternatives, with consumers increasingly opting for healthier fat options that align with their wellness goals. This trend is particularly strong among younger generations who are influenced by global health movements and sustainable eating practices. Urbanization is also contributing to the demand for convenient, ready-to-use products, prompting manufacturers to innovate and diversify their offerings. These changes present both challenges and opportunities for industry stakeholders, as traditional butter consumption declines and the need for adaptable product lines becomes imperative to meet evolving consumer preferences.

Local special circumstances: In Kenya, the Butter Market within the Oils & Fats sector is being shaped by unique local factors, including agricultural practices and cultural preferences for traditional dairy products. The country’s diverse climate supports a range of dairy farming, fostering a strong local butter production industry. However, cultural shifts towards health consciousness are prompting a reevaluation of dietary fats. Regulatory initiatives aimed at promoting nutritional labeling are also influencing consumer choices, driving demand for transparency and healthier alternatives. This dynamic landscape necessitates innovation to align with shifting consumer values while leveraging local agricultural strengths.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Kenya is significantly influenced by macroeconomic factors such as agricultural productivity, international trade dynamics, and local economic conditions. Fluctuations in global dairy prices impact local production costs, while Kenya's GDP growth and consumer spending power shape demand for butter products. Government fiscal policies aimed at supporting the agricultural sector, including subsidies for dairy farmers, enhance local production capabilities. Additionally, rising urbanization and changing consumer lifestyles drive a shift towards processed and value-added butter products, further influencing market trends and growth opportunities.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.