Processed Meat - Kenya

Kenya

Revenue in the Processed Meat market amounts to €2.35bn in 2024. The market is expected to grow annually by 7.98% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€39bn in 2024).
In relation to total population figures, per person revenues of €41.80 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 351.70m kg by 2029. The Processed Meat market is expected to show a volume growth of 2.6% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 5.5kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

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Comparación de regiones

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Analyst Opinion

The Processed Meat Market within the Meat Market of The Food market in Kenya is experiencing minimal growth due to factors such as increasing health consciousness, shifting consumer preferences towards healthier food options, and the convenience of online meat purchasing. The sub-markets of Ham & Bacon, Sausages and Cold & Roast Meat Products are also impacted by these factors, leading to a slow growth rate in the overall market.

Customer preferences: There has been a growing demand for healthier and more sustainable food options in the Kenyan market, leading to a shift towards plant-based alternatives in the processed meat segment. This trend is driven by the increasing awareness about the environmental and health implications of consuming meat, as well as the rising popularity of vegetarian and vegan diets among the younger generation. As a result, there has been a rise in the availability and variety of plant-based meat substitutes in supermarkets and restaurants across the country.

Trends in the market: In Kenya, the Processed Meat market is experiencing a surge in demand, driven by the increasing population and changing dietary preferences. This trend is expected to continue, with a projected CAGR of 3.5% from 2021 to 2025. In response, companies are investing in innovation, introducing healthier and more sustainable options to meet consumer demands. This includes plant-based alternatives and locally sourced, organic meats. These trends not only provide new opportunities for market growth but also have positive implications for public health and environmental sustainability. Industry stakeholders must adapt and embrace these trends to stay competitive and meet evolving consumer needs.

Local special circumstances: In Kenya, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the country's diverse cultural and dietary preferences. With a large Muslim population, the demand for halal processed meat products is high. Additionally, the government's strict regulations on food safety and labeling have created a competitive market for high-quality processed meat. Furthermore, Kenya's geographical location and climate have led to a strong demand for processed meat that can withstand hot temperatures without spoiling, leading to the popularity of cured meats and canned meat products.

Underlying macroeconomic factors: The growth of the Processed Meat Market within The Food market of Kenya is heavily influenced by macroeconomic factors such as consumer purchasing power, trade policies, and government regulations. Countries with stable economic conditions and favorable trade agreements are experiencing higher demand for processed meat products, as consumers have more disposable income and are willing to spend on convenient and ready-to-eat food options. Additionally, government policies and regulations on food safety and labeling play a crucial role in shaping the market, as consumers are becoming more aware and conscious of the quality and origin of their food products. Moreover, the global trend towards healthy and sustainable food options is also impacting the processed meat market in Kenya, with an increasing demand for organic and ethically sourced products.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.