Market Insights Consumer Food Bread & Cereal Products

Bread - Malaysia

Malaysia

Revenue in the Bread market amounts to €2.44bn in 2024. The market is expected to grow annually by 5.51% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€74bn in 2024).
In relation to total population figures, per person revenues of €70.43 are generated in 2024.
In the Bread market, volume is expected to amount to 1.52bn kg by 2029. The Bread market is expected to show a volume growth of 2.8% in 2025.
The average volume per person in the Bread market is expected to amount to 38.3kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Bread market in Malaysia is experiencing minimal growth due to several factors, including the rising competition from other food products and changing consumer preferences. Despite this, the convenience of online shopping and growing health awareness may drive future growth in the market.

Customer preferences: As more consumers in Malaysia prioritize convenience, there has been a notable increase in demand for pre-packaged and ready-to-eat bread products. This trend is driven by busy lifestyles and the growing number of working individuals in the country. Additionally, there is a growing preference for healthier bread options, with a focus on whole grain and gluten-free varieties. This shift towards healthier options is fueled by the rising awareness of the importance of a balanced diet and the influence of Western dietary trends.

Trends in the market: In Malaysia, the Bread Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier and artisanal bread options. This trend is driven by consumers' increasing health consciousness and preference for natural, organic ingredients. Additionally, there is a growing interest in ethnic and regional bread varieties, such as naan and roti canai. This trend is expected to continue, as consumers seek unique and diverse bread options. Industry stakeholders must adapt to this trend by offering healthier and more diverse bread options to meet consumer demand.

Local special circumstances: In Malaysia, bread consumption is deeply ingrained in the cultural and dietary habits of the country. The multi-ethnic population of Malaysia has resulted in a diverse range of bread varieties, such as Indian naan, Chinese buns, and Malay roti canai. Additionally, the country's tropical climate and abundant supply of locally grown palm oil have made it a key player in the production of palm oil-based bread products. The government's policies to promote food self-sufficiency and reduce reliance on imports have further boosted the growth of the local bread market. These unique factors have created a highly competitive and dynamic market, with local players dominating the scene and catering to the diverse tastes and preferences of the Malaysian population.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market in Malaysia is affected by various macroeconomic factors. One key factor is the country's economic health, which impacts consumer spending and purchasing power. Additionally, global economic trends such as fluctuating commodity prices and trade policies can also impact the market's performance. Fiscal policies, such as taxes and subsidies, can also influence the production and pricing of bread products. Furthermore, the overall market is affected by the country's investment in the food and agriculture sector, as well as consumer preferences and dietary trends. These factors collectively shape the competitiveness and growth potential of the Bread Market in Malaysia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.