Fresh Meat - Malaysia

Malaysia

Revenue in the Fresh Meat market amounts to €13.44bn in 2024. The market is expected to grow annually by 7.47% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€242bn in 2024).
In relation to total population figures, per person revenues of €387.80 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 1,907.00m kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.8% in 2025.
The average volume per person in the Fresh Meat market is expected to amount to 44.1kg in 2024.

Key regions: South Korea, Russia, Canada, Philippines, China

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Región

Comparación de regiones

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Analyst Opinion

The Fresh Meat market in Malaysia has been experiencing minimal growth, influenced by factors such as changing consumer preferences, increasing competition, and fluctuating market prices. Despite the slow growth, the market is expected to continue expanding due to the rising demand for high-quality and ethically sourced fresh meat products. Additionally, the adoption of digital technologies and online services in the Meat Market has also contributed to its overall growth.

Customer preferences: Consumers in Malaysia are increasingly interested in locally-sourced and ethically-raised fresh meat products, as environmental and health concerns drive a shift towards more sustainable and organic options. Additionally, there is a growing demand for halal-certified meat due to the country's large Muslim population. This trend is also reflected in the rising popularity of traditional Malaysian dishes, such as satay and rendang, which heavily feature fresh meat as a key ingredient. Furthermore, the younger generation is driving the demand for convenience, leading to a rise in online meat delivery services and ready-to-cook meat options.

Trends in the market: In Malaysia, the Fresh Meat Market of the Meat Market within The Food market is seeing a shift towards sustainable and ethical meat production. Consumers are increasingly demanding transparency and traceability in the sourcing of their meat. Additionally, there is a growing interest in plant-based meat alternatives, driven by health and environmental concerns. These trends are expected to continue, with industry stakeholders needing to adapt and innovate to meet changing consumer preferences and regulations.

Local special circumstances: In Malaysia, the Fresh Meat Market within the Meat Market of The Food market is heavily influenced by the country's diverse cultural influences. The multicultural society has resulted in a variety of meat preferences, with Halal meat being the most popular. Additionally, Malaysia's tropical climate also impacts the market, as it requires stricter regulations for meat storage and transportation. Furthermore, the government's Halal certification process for meat products plays a significant role in consumer trust and market competitiveness. These unique factors shape the dynamics of the Fresh Meat Market in Malaysia, setting it apart from other markets.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Malaysia is influenced by macroeconomic factors such as consumer preferences, government policies, and economic growth. The rising disposable income and changing dietary habits of consumers are driving the demand for fresh meat products. On a national level, the Malaysian government's initiatives to promote the agriculture sector and support local farmers are expected to boost the production and availability of fresh meat. Furthermore, the country's stable economic growth and favorable investment climate create a conducive environment for the growth of the Fresh Meat Market in Malaysia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.