Market Insights Consumer Food Oils & Fats

Butter - Malaysia

Malaysia

Revenue in the Butter market amounts to €59.61m in 2024. The market is expected to grow annually by 6.63% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€6,324m in 2024).
In relation to total population figures, per person revenues of €1.68 are generated in 2024.
In the Butter market, volume is expected to amount to 7.71m kg by 2029. The Butter market is expected to show a volume growth of 5.1% in 2025.
The average volume per person in the Butter market is expected to amount to 0.18kg in 2024.

Key regions: Canada, Japan, United Kingdom, South Korea, United States

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Analyst Opinion

The Butter Market within the Oils & Fats sector in The Food market in Malaysia is witnessing minimal growth, influenced by factors such as fluctuating prices, shifting consumer preferences towards healthier alternatives, and competition from margarine products.

Customer preferences: Consumers in Malaysia are increasingly gravitating towards plant-based and healthier alternatives, leading to a decline in traditional butter consumption. This shift is influenced by rising health consciousness, particularly among younger demographics who prioritize wellness and sustainability. Additionally, the multicultural fabric of Malaysian society encourages diverse dietary preferences, with an emphasis on low-fat and non-dairy options. As lifestyles evolve, convenience and versatility in cooking are becoming essential, prompting interest in spreads that align with modern culinary trends.

Trends in the market: In Malaysia, the Butter Market within the Oils & Fats sector is experiencing a notable shift towards plant-based alternatives, reflecting a broader global trend. Consumers are increasingly prioritizing health and sustainability, leading to a decline in traditional butter consumption. This trend is particularly pronounced among younger consumers who favor low-fat and non-dairy options. The multicultural landscape in Malaysia further diversifies dietary preferences, fueling demand for versatile spreads that cater to modern culinary practices. Industry stakeholders must adapt to these evolving consumer preferences by innovating product offerings and emphasizing health benefits to remain competitive in this dynamic market.

Local special circumstances: In Malaysia, the Butter Market within the Oils & Fats sector is uniquely shaped by its diverse cultural landscape and tropical climate. The prevalence of traditional dishes that utilize coconut and palm oils influences local butter consumption patterns, leading to a preference for alternatives that align with local flavors. Additionally, regulatory support for health initiatives drives consumers towards lower-fat and plant-based options. This cultural and regulatory tapestry fosters a dynamic market where innovation in health-oriented products is essential to meet the evolving tastes of Malaysian consumers, particularly the younger demographic.

Underlying macroeconomic factors: The Butter Market within Malaysia's Oils & Fats sector is significantly influenced by macroeconomic factors such as global commodity prices, local economic stability, and consumer income trends. Fluctuations in palm oil prices, a major component of the country's agricultural exports, affect butter pricing and availability. Additionally, Malaysia's steady economic growth and rising disposable incomes drive demand for diverse food products, including butter. Fiscal policies promoting healthy eating can also shift consumer preferences towards lower-fat alternatives, while global trends towards sustainability and plant-based diets further shape market dynamics. These interconnected factors create a complex landscape for innovation and growth in the butter segment.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.