Market Insights Consumer Food Dairy Products & Eggs

Cheese - Malaysia

Malaysia

Revenue in the Cheese market amounts to €0.40bn in 2024. The market is expected to grow annually by 7.71% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€29,380m in 2024).
In relation to total population figures, per person revenues of €11.35 are generated in 2024.
In the Cheese market, volume is expected to amount to 26.56m kg by 2029. The Cheese market is expected to show a volume growth of 5.6% in 2025.
The average volume per person in the Cheese market is expected to amount to 0.6kg in 2024.

Key regions: China, South Korea, Russia, United Kingdom, India

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Analyst Opinion

The Cheese Market in Malaysia within The Food market is experiencing subdued growth due to factors such as limited consumer awareness and competition from other dairy products. Despite this, increasing demand for convenience and health consciousness is driving growth in the Digital Health market.

Customer preferences: As Malaysia becomes more urbanized, there has been a growing demand for convenience and time-saving solutions, resulting in a rise in popularity for packaged and ready-to-eat cheese products. Additionally, the increasing influence of Western cuisine and the rise of social media have also contributed to the growing interest in cheese consumption among Malaysian consumers. This trend is expected to continue as consumers become more health-conscious and seek out healthier cheese options, such as low-fat and organic varieties.

Trends in the market: In Malaysia, the Cheese Market within the Dairy Products & Eggs Market is experiencing a shift towards healthier and more diverse product options. There is a growing demand for lactose-free and plant-based cheese varieties, as well as an increase in artisanal and premium cheese offerings. This trend is significant as it reflects changing consumer preferences for healthier and more sustainable food choices. It also presents opportunities for industry stakeholders to innovate and diversify their product offerings to cater to these evolving trends. Additionally, the rise of e-commerce and online food delivery services in Malaysia has also led to a rise in online cheese sales, providing convenience and accessibility for consumers. This trend is likely to continue, indicating the need for industry players to embrace digital platforms and strategies to stay competitive in the market.

Local special circumstances: In Malaysia, the Cheese Market of the Dairy Products & Eggs Market within The Food market is influenced by the country's diverse cultural landscape. The demand for halal-certified cheese has increased due to the large Muslim population, resulting in a growing market for halal cheese. Additionally, the tropical climate of Malaysia poses challenges for cheese production and storage, leading to a reliance on imported cheese. The government's strict regulations on food imports also play a role in shaping the market dynamics of the Cheese Market in Malaysia.

Underlying macroeconomic factors: The Cheese Market of the Dairy Products & Eggs Market within The Food market in Malaysia is heavily influenced by macroeconomic factors such as changing consumer preferences, government policies, and economic stability. As the country's economy continues to grow and urbanization increases, there is a growing demand for dairy products, including cheese. Furthermore, favorable government policies that support the development of the dairy industry and increasing investments in food processing technologies are expected to drive market growth. Additionally, the rising awareness of the health benefits of dairy products and the growing middle-class population are also contributing to the expansion of the cheese market in Malaysia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.