Baby Food - Malaysia

Malaysia

Revenue in the Baby Food market amounts to €616.90m in 2024. The market is expected to grow annually by 4.60% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€18,540m in 2024).
In relation to total population figures, per person revenues of €17.79 are generated in 2024.
In the Baby Food market, volume is expected to amount to 40.40m kg by 2029. The Baby Food market is expected to show a volume growth of 1.7% in 2025.
The average volume per person in the Baby Food market is expected to amount to 1.0kg in 2024.

Key regions: Canada, United Kingdom, Japan, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Baby Food Market in Malaysia is experiencing minimal growth due to factors such as declining birth rates, increasing competition from homemade baby food, and concerns about the safety and quality of processed baby food products. Despite these challenges, the market is expected to continue growing, driven by the increasing demand for convenience and the rising awareness of the importance of proper nutrition for infants. However, stringent regulations and high prices of baby food products may hinder the market's growth rate.

Customer preferences: As the Malaysian population becomes more health-conscious, there has been an increase in demand for organic and natural baby food products. Parents are now opting for healthier and cleaner options, with a focus on ingredients and production methods. This trend is also influenced by the rising awareness of food allergies and intolerances among infants. Additionally, with the growing number of working mothers, there is a shift towards convenient and ready-to-eat baby food products, catering to busy and on-the-go lifestyles. This has led to the emergence of new market players offering a variety of options for time-strapped parents.

Trends in the market: In Malaysia, the Baby Food Market within The Food market is experiencing a surge in demand for organic and natural baby food products. This trend is driven by increasing health-consciousness among parents and a growing preference for chemical-free and sustainable products. Additionally, there is a rising trend of online shopping for baby food, with e-commerce platforms offering a wide range of options and convenient delivery services. These trends are expected to continue, presenting opportunities for industry stakeholders to innovate and cater to the evolving needs of parents and their babies.

Local special circumstances: In Malaysia, the Baby Food Market within The Food market is influenced by the country's multicultural population, with a significant Muslim majority. This has led to a demand for halal-certified baby food products, as well as a preference for traditional and homemade baby food options. Additionally, the government's strict regulations on food safety and labeling have also shaped the market, with a focus on promoting organic and natural baby food products. The market is also influenced by Malaysia's tropical climate, leading to a higher demand for ready-to-eat and shelf-stable baby food options.

Underlying macroeconomic factors: The Baby Food Market in Malaysia is significantly influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. The country's strong economic growth, stable political climate, and increasing disposable income are driving the demand for high-quality and nutritious baby food products. Additionally, government initiatives to promote breastfeeding and healthy eating habits among infants are expected to further boost the market. However, the rising cost of production and fluctuating raw material prices may hinder market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.