Market Insights Consumer Food Convenience Food

Soups - Malaysia

Malaysia

Revenue in the Soups market amounts to €1.00bn in 2024. The market is expected to grow annually by 6.50% (CAGR 2024-2029).
In global comparison, most revenue is generated in Indonesia (€9,282m in 2024).
In relation to total population figures, per person revenues of €28.02 are generated in 2024.
In the Soups market, volume is expected to amount to 310.90m kg by 2029. The Soups market is expected to show a volume growth of 4.9% in 2025.
The average volume per person in the Soups market is expected to amount to 7.2kg in 2024.

Key regions: United Kingdom, Russia, Philippines, United States, Spain

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Soups Market in Malaysia is experiencing minimal growth, impacted by factors such as the rise of healthier food options and convenience offered by pre-made soups. Despite this, the Convenience Food Market in Malaysia is still seeing steady growth due to increasing demand for quick and easy meal options.

Customer preferences: The Soups Market of the Convenience Food Market within The Food market in Malaysia has seen a rise in demand for healthier, low-sodium options. This trend is driven by the growing health consciousness among consumers, as well as cultural influences that prioritize fresh and natural ingredients. Additionally, the increasing number of working professionals and busy lifestyles have led to a surge in demand for convenient and quick meal solutions, further driving the growth of the soups market.

Trends in the market: In Malaysia, the Soups Market of the Convenience Food Market within The Food market is experiencing a surge in demand for plant-based and organic options. This trend is driven by the growing awareness about the health benefits of consuming natural and sustainable products. Additionally, there is an increasing preference for quick and easy meal solutions, leading to a rise in the popularity of ready-to-eat soups. This shift towards healthier and convenient food choices is expected to continue in the coming years, presenting opportunities for industry players to tap into this growing market segment.

Local special circumstances: In Malaysia, the Soups Market of the Convenience Food Market within The Food market is influenced by the diverse cultural landscape of the country. The local preference for spicy and flavorful soups has led to the introduction of unique and traditional soup varieties. Additionally, the country's tropical climate has also fueled the demand for chilled and refreshing soups, catering to the consumer's need for convenience and health. Moreover, Malaysia's strict halal food guidelines have resulted in the development of halal-certified soups, appealing to the Muslim population.

Underlying macroeconomic factors: The growth of the Soups Market of the Convenience Food Market within The Food market is greatly affected by macroeconomic factors such as consumer spending power, population growth, and government policies. Countries with strong economic growth and high disposable income levels are likely to experience higher demand for convenience food products, including soups. On the other hand, countries with slow economic growth and low consumer spending may see a decline in the demand for convenience food products. Furthermore, government initiatives promoting healthy eating habits and regulations on food safety and labeling can also impact the soups market. The increasing health consciousness among consumers and growing concerns about food additives and preservatives are driving the demand for healthier, natural soups, which is also influenced by macroeconomic factors.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.