Market Insights Consumer Food Bread & Cereal Products

Breakfast Cereals - Malaysia

Malaysia

Revenue in the Breakfast Cereals market amounts to €194.50m in 2024. The market is expected to grow annually by 7.16% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€20,670m in 2024).
In relation to total population figures, per person revenues of €5.47 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 66.15m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 6.5% in 2025.
The average volume per person in the Breakfast Cereals market is expected to amount to 1.5kg in 2024.

Key regions: Canada, United States, Russia, India, Spain

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Comparación de regiones

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Analyst Opinion

The Breakfast Cereals Market in Malaysia is experiencing subdued growth due to factors such as changing consumer preferences, increasing health consciousness and stiff competition among brands. Despite this, the market is expected to continue growing, driven by the convenience and variety offered by online platforms in the Bread & Cereal Products Market within The Food market.

Customer preferences: As consumers become more health-conscious, there has been a rise in demand for breakfast cereals made from whole grains and other nutritious ingredients. This shift towards healthier options has been influenced by the growing awareness of the importance of a balanced diet and the rise of health and wellness trends. Additionally, the busy lifestyles of Malaysians have led to a rise in demand for convenient, on-the-go breakfast options such as cereal bars and instant oatmeal packets.

Trends in the market: In Malaysia, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more convenient options. This trend is driven by the increasing health consciousness among consumers, who are seeking to incorporate more nutritious breakfast choices into their daily routines. Additionally, the market is witnessing a rise in online sales, as e-commerce platforms become more popular and accessible. This presents an opportunity for industry stakeholders to tap into the growing digital market and expand their reach to a larger consumer base. As the trend towards healthier and more convenient breakfast options continues, companies in this market must adapt and innovate to meet the changing demands of consumers.

Local special circumstances: In Malaysia, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's diverse cultural and ethnic background. The introduction of halal certification for breakfast cereals has driven market growth, catering to the large Muslim population. Additionally, the government's focus on promoting healthy eating habits among Malaysians has led to the rise of locally sourced and organic breakfast cereal options. The country's strategic location as a major hub for international trade has also allowed for the availability of a wide range of imported breakfast cereal brands.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Malaysia is greatly impacted by macroeconomic factors such as economic growth, consumer spending, and government policies. With the country's strong economic growth and increasing disposable income levels, the demand for convenience foods like breakfast cereals is rising. Additionally, government initiatives to promote healthy eating habits and increase food safety regulations are also influencing the market. Moreover, the growing health awareness among consumers and the desire for nutritious, on-the-go breakfast options due to busy lifestyles are driving the demand for breakfast cereals in Malaysia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.