Market Insights Consumer Food Convenience Food

Ready-to-Eat Meals - Malaysia

Malaysia

Revenue in the Ready-to-Eat Meals market amounts to €1.98bn in 2024. The market is expected to grow annually by 6.48% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137bn in 2024).
In relation to total population figures, per person revenues of €55.53 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 0.52bn kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 4.9% in 2025.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 11.9kg in 2024.

Key regions: Russia, United States, United Kingdom, Canada, India

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Región

Comparación de regiones

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Analyst Opinion

The Ready-to-Eat Meals market in the Convenience Food Market of Malaysia is experiencing minimal growth due to factors such as changing consumer preferences, increasing competition, and economic challenges. However, the convenience and time-saving benefits of these meals continue to drive demand.

Customer preferences: In Malaysia, there has been a noticeable rise in demand for ready-to-eat meals, driven by changing consumer preferences and evolving lifestyles. Convenience and time-saving have become key factors influencing purchasing decisions, as busy urban lifestyles and dual-income households are becoming more prevalent. Additionally, with the rise of e-commerce and online food delivery services, there is a growing trend towards convenience-driven food choices. This has led to a surge in the popularity of ready-to-eat meals, as they offer a quick and hassle-free meal option for time-strapped consumers.

Trends in the market: In Malaysia, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a surge in demand, driven by the increasing number of busy professionals and students who are seeking quick and convenient meal options. As a result, there is a growing trend of incorporating healthier and more diverse options in the ready-to-eat meals segment, such as plant-based and organic options. This trend is expected to continue, with consumers becoming more health-conscious and demanding more variety in their ready-to-eat meals. This presents opportunities for industry stakeholders to tap into this growing market and expand their product offerings to cater to the changing preferences of consumers.

Local special circumstances: In Malaysia, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by the country's diverse multicultural population. The market offers a wide variety of halal options to cater to the Muslim population, which makes up the majority of the country. Additionally, the popularity of online food delivery services has increased due to the busy lifestyles of urban dwellers. Furthermore, the government's initiatives to promote healthy eating habits have resulted in the emergence of healthier ready-to-eat meal options in the market.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Malaysia is also affected by macroeconomic factors such as consumer spending power, trade policies, and government regulations. The country's strong economic growth and increasing disposable income have led to a rise in demand for convenient and ready-to-eat meals. However, trade policies and government regulations, such as import restrictions and food safety standards, can impact the availability and pricing of imported ingredients used in these meals. Additionally, changing consumer preferences towards healthier and more sustainable food options are also influencing the growth of the market, with consumers demanding more natural and organic ingredients in their ready-to-eat meals.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.