Market Insights Consumer Food Fish & Seafood

Processed Fish & Seafood - Malaysia

Malaysia

Revenue in the Processed Fish & Seafood market amounts to €1.34bn in 2024. The market is expected to grow annually by 5.48% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€29,750m in 2024).
In relation to total population figures, per person revenues of €37.70 are generated in 2024.
In the Processed Fish & Seafood market, volume is expected to amount to 185.70m kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 4.2% in 2025.
The average volume per person in the Processed Fish & Seafood market is expected to amount to 4.5kg in 2024.

Key regions: Japan, United States, Philippines, Russia, China

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Comparación de regiones

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Analyst Opinion

The Processed Fish & Seafood Market in Malaysia is experiencing minimal growth, influenced by factors such as shifting consumer preferences towards healthier food options, increased competition from other protein sources, and strict regulatory standards. Despite the challenges, the market is expected to continue growing due to advancements in processing technology and rising demand for convenient, ready-to-eat seafood products.

Customer preferences: As consumers in Malaysia become more health-conscious, there is a growing demand for processed fish and seafood options that are perceived as healthier and more sustainable. This trend is driven by a cultural emphasis on fresh and nutritious food, as well as an increasing awareness of the environmental impact of traditional fishing and farming practices. As a result, there has been a rise in the availability of organic and sustainably sourced processed fish and seafood options, catering to the evolving consumer preferences in the market.

Trends in the market: In Malaysia, the Processed Fish & Seafood Market is experiencing a surge in demand for sustainable and ethically sourced products. Consumers are becoming more conscious of the environmental impact of their food choices and are willing to pay premium prices for sustainably caught and farmed fish. This trend is expected to continue, as government initiatives and consumer education campaigns promote sustainable fishing practices. This presents growth opportunities for industry players who can tap into the growing demand for sustainable seafood. Additionally, there is a rising trend of using technology in the processing and packaging of fish and seafood, increasing efficiency and reducing waste. This trend is expected to continue as the industry adopts more advanced technologies to meet the growing demand for processed fish and seafood products. Overall, these trends signal a shift towards more sustainable and technologically advanced practices in the Processed Fish & Seafood Market, which will benefit both consumers and industry stakeholders.

Local special circumstances: In Malaysia, the Processed Fish & Seafood Market is heavily influenced by the country's diverse coastal geography and thriving fishing industry. This has led to a variety of local seafood specialties, such as Sambal Udang (spicy prawn dish) and Ikan Bakar (grilled fish). Cultural preferences also play a role, with a significant Muslim population leading to a demand for halal-certified products. Additionally, strict regulations on fishing practices and food safety standards have shaped the market, ensuring high-quality and sustainable seafood options for consumers.

Underlying macroeconomic factors: The Processed Fish & Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Countries with stable economies and favorable fiscal policies are experiencing higher market growth compared to those with economic challenges and restrictions. Additionally, the rising demand for healthy and sustainable food options is driving the growth of the Processed Fish & Seafood Market, as consumers become more health-conscious. Moreover, the increasing trend of seafood consumption and the growth of the global population are also contributing to the market growth, as more people are looking for affordable and nutritious food options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.