Market Insights Consumer Food Bread & Cereal Products

Other Cereal Products - Malaysia

Malaysia

Revenue in the Other Cereal Products market amounts to €1.23bn in 2024. The market is expected to grow annually by 5.00% (CAGR 2024-2029).
In global comparison, most revenue is generated in Egypt (€14,030m in 2024).
In relation to total population figures, per person revenues of €35.45 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 0.63bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 2.3% in 2025.
The average volume per person in the Other Cereal Products market is expected to amount to 16.2kg in 2024.

Key regions: Canada, Spain, South Korea, United States, Japan

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Analyst Opinion

The Other Cereal Products Market in Malaysia within The Food market has been experiencing modest growth rate due to factors like low consumer awareness and limited availability of online services. However, with increasing health consciousness and technological advancements, the market is expected to witness gradual growth in the coming years.

Customer preferences: The rise of health-conscious lifestyles in Malaysia has led to a growing demand for organic and gluten-free cereal products. This trend is driven by a greater awareness of health and wellness, as well as a growing preference for natural and sustainable food options. In addition, there is a growing interest in alternative grains and ancient grains, such as quinoa and amaranth, which offer a variety of nutritional benefits. This shift towards healthier and more diverse cereal products is likely to continue as consumers become more health-conscious and open to trying new and innovative options.

Trends in the market: In Malaysia, the Other Cereal Products Market within the Bread & Cereal Products Market is experiencing a surge in demand for gluten-free and organic options. This trend is driven by increasing health consciousness and a growing preference for natural and sustainable products. As a result, industry players are expanding their product offerings to cater to these evolving consumer preferences. This trend is expected to continue in the future, presenting opportunities for market growth and innovation. Additionally, the rise of e-commerce and online grocery shopping in Malaysia is also influencing the Other Cereal Products Market, as more consumers are opting for the convenience of purchasing cereal products online. This trend is expected to have a significant impact on the distribution and marketing strategies of industry players, as well as the overall competitiveness of the market.

Local special circumstances: In Malaysia, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is influenced by the country's diverse food culture and strong demand for traditional breakfast options. The market is also shaped by the government's initiatives to promote local cereal production and consumption. Additionally, the country's tropical climate and high agricultural productivity contribute to a wide variety of local cereal products available in the market. These factors create a unique landscape for the Other Cereal Products Market in Malaysia, setting it apart from other markets in terms of consumer preferences and supply chain dynamics.

Underlying macroeconomic factors: The growth of the Other Cereal Products Market within the Bread & Cereal Products Market of The Food market in Malaysia is heavily influenced by macroeconomic factors such as consumer spending, national economic health, and government policies. With a growing middle class and increasing disposable income, consumers in Malaysia are becoming more health-conscious and are seeking out healthier food options, including other cereal products. Additionally, government initiatives to promote a healthier diet and reduce obesity rates are also driving the demand for other cereal products in the country. Furthermore, favorable trade policies and investments in agricultural infrastructure are supporting the production and distribution of other cereal products in Malaysia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.