Meat - Malaysia

Malaysia

Revenue in the Meat market amounts to €14.08bn in 2024. The market is expected to grow annually by 7.34% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€253bn in 2024).
In relation to total population figures, per person revenues of €406.20 are generated in 2024.
In the Meat market, volume is expected to amount to 2,013.00m kg by 2029. The Meat market is expected to show a volume growth of 4.6% in 2025.
The average volume per person in the Meat market is expected to amount to 47.0kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

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Región

Comparación de regiones

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Analyst Opinion

The Meat Market in Malaysia is experiencing minimal growth due to factors such as increasing health awareness, declining meat consumption, and the growing popularity of meat substitutes. The Fresh Meat sub-market has been particularly impacted by health concerns, while Processed Meat faces competition from healthier alternatives. However, the overall Meat Market still remains significant due to the cultural and traditional importance of meat in Malaysian cuisine.

Customer preferences: Consumers in Malaysia are becoming more health-conscious and are seeking healthier options in their food choices. This has led to a growing demand for organic and ethically-sourced meat products. Additionally, there is a shift towards plant-based meats, as more individuals are adopting vegetarian or vegan diets. This trend is influenced by cultural and religious beliefs, as well as a desire for sustainable and environmentally-friendly options. As a result, the meat market is seeing a rise in alternative protein options, such as plant-based burgers and meat substitutes made from mushrooms or jackfruit. This shift towards healthier and more sustainable options is expected to continue as consumers become more aware of the impact of their food choices on their health and the environment.

Trends in the market: In Malaysia, the Meat Market within The Food market is experiencing a surge in demand for alternative protein sources, such as plant-based meat substitutes. This trend is driven by the growing awareness of the environmental impact of traditional meat production and the increasing popularity of vegetarian and vegan diets. Additionally, there is a rising trend of online meat delivery services, providing convenience and safety amidst the COVID-19 pandemic. These trends are significant as they reflect changing consumer preferences and present opportunities for industry stakeholders to tap into new markets and diversify their product offerings. However, they also pose challenges for traditional meat producers who may need to adapt their operations to stay competitive.

Local special circumstances: In Malaysia, the Meat Market within The Food market is heavily influenced by the country's diverse population and its cultural and religious beliefs. Malaysia has a large Muslim population, which restricts the consumption of pork, leading to a higher demand for halal meat products. Additionally, the country's tropical climate makes it an ideal location for meat production, resulting in a wide variety of local meats, such as goat and rabbit, being available in the market. The government also has strict regulations for meat imports, promoting the consumption of locally sourced meats.

Underlying macroeconomic factors: The Meat Market within The Food market in Malaysia is heavily influenced by macroeconomic factors such as consumer spending power, government policies, and international trade agreements. The country's strong economic growth and stable political climate have contributed to a growing demand for meat products. Additionally, increasing disposable incomes and a growing population have led to a rise in meat consumption. However, fluctuations in global food prices and trade tensions could impact the market's performance. Government initiatives to promote sustainable and ethical meat production could also shape the market in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.