Spreads & Sweeteners - Malaysia

Malaysia

Revenue in the Spreads & Sweeteners market amounts to €1.16bn in 2024. The market is expected to grow annually by 3.98% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€133,700m in 2024).
In relation to total population figures, per person revenues of €33.49 are generated in 2024.
In the Spreads & Sweeteners market, volume is expected to amount to 417.10m kg by 2029. The Spreads & Sweeteners market is expected to show a volume growth of 1.1% in 2025.
The average volume per person in the Spreads & Sweeteners market is expected to amount to 11.4kg in 2024.

Key regions: Spain, Japan, China, Philippines, United Kingdom

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Food market in Malaysia is witnessing a steady growth in the Spreads & Sweeteners sub-markets, driven by factors such as increasing health consciousness among consumers and the convenience of online shopping. However, the overall market growth rate is being impacted by factors such as price volatility and changing consumer preferences, resulting in a negligible growth rate.

Customer preferences: As health consciousness continues to rise in Malaysia, consumers are turning to alternative sweeteners such as stevia and monk fruit, shifting away from traditional sugar-based spreads. This trend is driven by a growing concern for diabetes and obesity, as well as a desire for healthier options among younger generations. Additionally, the rise of plant-based and vegan diets has also led to an increase in demand for natural and plant-based spreads and sweeteners.

Trends in the market: In Malaysia, the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier options, with an increasing demand for natural and low-calorie sweeteners. This trend is driven by the growing health consciousness among consumers and the government's efforts to combat rising obesity rates. Industry stakeholders are responding by launching new products and reformulating existing ones to meet this demand. Additionally, the market is witnessing a rise in e-commerce sales, as consumers increasingly turn to online platforms for convenient and safe purchases. This trend is expected to continue, with the potential for further growth as e-commerce infrastructure and consumer trust in online transactions improve.

Local special circumstances: In Malaysia, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's multicultural population and diverse culinary traditions. This has led to a wide variety of local spreads and sweeteners, such as palm sugar and coconut jam, being popular among consumers. Additionally, Malaysia's tropical climate and abundance of natural resources also play a significant role in shaping the market, with many local brands using locally sourced ingredients in their products. Furthermore, the country's strict halal regulations also impact the market, as all food products must comply with Islamic dietary laws, driving the demand for halal-certified spreads and sweeteners.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Malaysia is heavily influenced by macroeconomic factors such as consumer spending power, trade policies, and economic stability. The country's strong economic growth, favorable trade agreements, and rising disposable income have contributed to the increasing demand for spreads and sweeteners in the food industry. On the other hand, factors such as fluctuating sugar prices and changing consumer preferences towards healthier options have also impacted market performance. Moreover, the government's initiatives to promote the food industry and improve food safety regulations have further boosted market growth and attracted investments in the sector.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.