Bread & Cereal Products - Malaysia

Malaysia

Revenue in the Bread & Bakery Products market amounts to €7.21bn in 2024. The market is expected to grow annually by 5.80% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€257bn in 2024).
In relation to total population figures, per person revenues of €207.80 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 5.15bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 3.5% in 2025.
The average volume per person in the Bread & Bakery Products market is expected to amount to 127.5kg in 2024.

Key regions: Philippines, United States, Canada, India, China

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Comparación de regiones

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Analyst Opinion

The Bread & Cereal Products Market in Malaysia is experiencing minimal growth due to factors such as low consumer health awareness and limited availability of online services. This is further impacted by the sub-markets of Bread, Pasta, Rice, Breakfast Cereals, and Other Cereal Products, which have varying levels of demand and competition. Despite this, the market is expected to see moderate growth in the coming years as consumers continue to prioritize convenience and healthy eating habits.

Customer preferences: Consumers in Malaysia are increasingly gravitating towards healthier and more convenient options in the Bread & Cereal Products Market within The Food market. This is evident in the rise of demand for whole grain and gluten-free products, as well as ready-to-eat breakfast cereals. This trend is driven by a growing health consciousness and busy lifestyles, where consumers are seeking nutritious and easy-to-prepare options. In addition, the rising popularity of online grocery shopping and delivery services is also influencing purchasing patterns and driving growth in the market.

Trends in the market: In Malaysia, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with consumers increasingly seeking out whole grain and protein-rich products. This trend is driven by a growing awareness of the importance of a balanced diet and the rise of health-conscious lifestyles. As a result, companies in the market are focusing on developing and promoting products that cater to these preferences, such as gluten-free and organic options. This trend is expected to continue as consumers become more health-conscious and seek out convenient and nutritious food choices. Industry stakeholders should take note of this trend and adapt their strategies to cater to this growing demand for healthier options in the Bread & Cereal Products Market.

Local special circumstances: In Malaysia, the Bread & Cereal Products Market is heavily influenced by the country's diverse cultural influences. The market is driven by the demand for traditional Malaysian breakfast options, such as roti canai and nasi lemak, which are staples in the local diet. Additionally, the government's efforts to promote healthy eating habits among the population have led to the rise of organic and whole grain products in the market. Malaysia's geographical proximity to major rice producing countries also plays a significant role in the availability and popularity of rice-based cereal products in the market.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Malaysia is heavily influenced by macroeconomic factors such as consumer spending power, agricultural policies, and global trade agreements. The country's strong economic growth and stable political environment have contributed to a rise in disposable income, leading to an increase in demand for convenient and healthy food options. Additionally, Malaysia's focus on promoting sustainable agriculture practices and its participation in free trade agreements have facilitated the growth of the Bread & Cereal Products Market, creating opportunities for market players to expand their product offerings and tap into new markets.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.