Market Insights Consumer Food Bread & Cereal Products

Rice - Malaysia

Malaysia

Revenue in the Rice market amounts to €2.68bn in 2024. The market is expected to grow annually by 6.61% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€139,000m in 2024).
In relation to total population figures, per person revenues of €77.17 are generated in 2024.
In the Rice market, volume is expected to amount to 2.56bn kg by 2029. The Rice market is expected to show a volume growth of 4.4% in 2025.
The average volume per person in the Rice market is expected to amount to 61.4kg in 2024.

Key regions: Spain, China, Canada, India, South Korea

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Comparación de regiones

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Analyst Opinion

The Rice Market in Malaysia is experiencing minimal growth, impacted by factors such as fluctuating prices, changing consumer preferences, and competition from other grains. Despite this, the market is still driven by the convenience and health benefits offered by rice consumption.

Customer preferences: Consumers in Malaysia are increasingly looking for healthier and more convenient food options, driving the growth of the Rice Market within the Bread & Cereal Products Market. There has been a noticeable shift towards healthier alternatives to traditional rice, such as brown rice and quinoa. This trend is driven by a growing awareness of the health benefits of these grains and a desire for more diverse and nutritious meal options. Additionally, with the rise of busy lifestyles, consumers are also seeking quick and easy meal solutions, leading to a surge in demand for ready-to-eat and instant rice products.

Trends in the market: In Malaysia, the Rice Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for healthier and sustainable rice options. This trend is driven by consumers' increasing awareness of the health and environmental benefits of organic and whole grain rice. Additionally, there is a growing trend of incorporating rice into various cuisines, leading to a wider variety of rice products in the market. These trends are significant as they reflect a shift towards healthier food choices and have potential implications for industry stakeholders, such as the need to adapt to changing consumer preferences and invest in sustainable production methods.

Local special circumstances: In Malaysia, the Rice Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical and cultural factors. Malaysia is a major rice importer, and the market is shaped by the country's diverse climate and topography, which affect rice production and distribution. The demand for rice is also driven by cultural preferences and traditions, with rice being a staple food in Malaysian cuisine. Additionally, the government's regulations on rice imports and subsidies for rice farmers also play a significant role in shaping the market. These factors contribute to the unique dynamics of the Rice Market in Malaysia, setting it apart from other markets in the region.

Underlying macroeconomic factors: The Rice Market of the Bread & Cereal Products Market within The Food market in Malaysia is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Malaysia's strong economic growth and stable political environment have created a favorable market for rice, as the country is one of the top producers and exporters of rice in the world. Additionally, the government's support for the agriculture sector and investments in modern farming technologies have helped boost the production and quality of rice in the country. Furthermore, the increasing demand for rice as a staple food in many countries, coupled with Malaysia's strategic location and strong trade partnerships, have contributed to the growth of the rice market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.