Baby Milk & Infant Formula - Malaysia

Malaysia

Revenue in the Baby Milk & Infant Formula market amounts to €0.57bn in 2024. The market is expected to grow annually by 3.90% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€15,470m in 2024).
In relation to total population figures, per person revenues of €15.97 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 35.46m kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 1.2% in 2025.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.9kg in 2024.

Key regions: South Korea, India, United Kingdom, United States, Japan

Mercado

Región

Comparación de regiones

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Analyst Opinion

The Baby Milk & Infant Formula Market in Malaysia has seen steady growth due to factors such as increasing health consciousness among parents and the convenience of online shopping. However, the market's minimal growth rate is impacted by factors such as declining birth rates and government regulations on advertising.

Customer preferences: As more parents are opting to breastfeed their babies, the demand for organic and natural baby milk and infant formula is on the rise in Malaysia. This trend is driven by a growing awareness of the potential health benefits of these products for both the baby and the environment. Additionally, with the rise of working mothers and dual-income households, there is a growing demand for convenient and easy-to-prepare infant formula options. This has led to an increase in the availability and variety of organic and natural baby milk and infant formula in the market.

Trends in the market: In Malaysia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by growing consumer awareness and preference for healthier and more sustainable options. Additionally, there is a rise in demand for plant-based formulas due to concerns over cow's milk allergies and environmental impact. This trend is expected to continue, with industry players investing in research and development to meet the evolving needs of consumers. As a result, stakeholders in the market will need to adapt their strategies to stay competitive and meet the changing demands of consumers in Malaysia.

Local special circumstances: In Malaysia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by the country's diverse cultural and religious backgrounds. Halal certification is a key factor in the purchasing decisions of Muslim consumers, while the Chinese population has a strong preference for imported products. Additionally, strict regulations on marketing and labeling of baby food products have shaped the market landscape, with a growing demand for organic and natural options. These factors contribute to the unique dynamics of the market in Malaysia.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending power, population growth, and government policies. In Malaysia, the market is driven by a growing middle class and rising disposable incomes, which have led to increased spending on premium baby food products. Additionally, the country's stable economic growth and supportive government policies, such as tax incentives for families with young children, have contributed to the growth of the market. However, factors such as high competition and strict government regulations on product labeling and safety are also impacting market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.