Market Insights Consumer Food Vegetables

Processed & Frozen Vegetables - Germany

Germany

Revenue in the Processed & Frozen Vegetables market amounts to €5.46bn in 2024. The market is expected to grow annually by 3.00% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53,900m in 2024).
In relation to total population figures, per person revenues of €65.61 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 1.56bn kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 0.6% in 2025.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 18.2kg in 2024.

Key regions: China, Canada, Russia, India, Japan

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Analyst Opinion

The Processed & Frozen Vegetables Market in Germany is experiencing minimal growth, impacted by factors such as changing consumer preferences and increasing competition. Convenience and health awareness are driving the adoption of online services in the overall Vegetables Market within The Food market.

Customer preferences: As more consumers become health-conscious, there has been a rise in demand for organic and non-GMO processed and frozen vegetables. This trend is driven by the growing awareness of the health benefits of consuming chemical-free and nutrient-rich foods. Additionally, there is a growing preference for plant-based diets, leading to an increase in the consumption of frozen and processed vegetables as a convenient and versatile option for incorporating more plant-based meals into daily diets.

Trends in the market: In Germany, the Processed & Frozen Vegetables market within the Vegetables Market of The Food market is experiencing a shift towards more sustainable and organic options. This trend is being driven by consumer demand for healthier and environmentally friendly products. Additionally, there is a growing focus on convenience, leading to an increase in demand for pre-cut and pre-packaged frozen vegetables. These trends have significant implications for industry stakeholders, as they need to adapt their production and marketing strategies to meet changing consumer preferences. Furthermore, with the rise of e-commerce and online grocery shopping, companies in this market will need to invest in digital platforms to remain competitive.

Local special circumstances: In Germany, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by the country's strict regulations on food safety and labeling. This has led to a high level of consumer trust in the quality of frozen and processed vegetables. Additionally, the country's preference for organic and locally sourced products has resulted in a niche market for organic processed and frozen vegetables. Furthermore, Germany's large and diverse population, with varying dietary restrictions and preferences, has driven the demand for a wide range of processed and frozen vegetable products.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, global trade policies, and government regulations. Countries with stable economies and strong consumer spending power tend to have a higher demand for processed and frozen vegetables, driving market growth. Additionally, changes in global trade agreements and policies can impact the availability and cost of frozen vegetables, affecting market performance. Government regulations on food safety and labeling also play a significant role in shaping the market, as consumers increasingly prioritize transparency and quality in their food choices.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.