Market Insights Consumer Food Dairy Products & Eggs

Milk - Germany

Germany

Revenue in the Milk market amounts to €6.13bn in 2024. The market is expected to grow annually by 3.64% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€66bn in 2024).
In relation to total population figures, per person revenues of €73.63 are generated in 2024.
In the Milk market, volume is expected to amount to 5.61bn kg by 2029. The Milk market is expected to show a volume growth of -0.1% in 2025.
The average volume per person in the Milk market is expected to amount to 67.5kg in 2024.

Key regions: Russia, India, Canada, Japan, South Korea

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Analyst Opinion

The Milk Market in Germany has seen minimal growth due to various factors such as changing consumer preferences, increasing competition, and regulatory challenges. Despite these challenges, the convenience and health benefits offered by dairy products continue to drive market demand.

Customer preferences: The dairy market in Germany has seen a rise in demand for organic and plant-based milk alternatives, driven by the growing trend of health and wellness. Consumers are also opting for locally sourced and sustainable dairy products, reflecting a shift towards supporting local businesses and reducing carbon footprint. In addition, the increasing awareness of lactose intolerance and dairy allergies has also contributed to the popularity of non-dairy milk options.

Trends in the market: In Germany, the Milk Market of the Dairy Products & Eggs Market within The Food market is experiencing a shift towards organic and plant-based milk alternatives. This trend is driven by increasing health concerns and sustainability awareness among consumers. Additionally, there is a growing demand for dairy-free options from the vegan and lactose-intolerant population. This trajectory towards alternative milk products is significant for industry stakeholders as it presents opportunities for diversification and innovation in product offerings. However, it may also pose challenges for traditional dairy producers. To remain competitive, companies may need to adapt their production processes and marketing strategies to cater to the changing consumer preferences.

Local special circumstances: In Germany, the Milk Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's strict regulations on milk production and processing. The government has implemented strict quality control measures, leading to high-quality dairy products. Additionally, the cultural preference for fresh and organic products has led to a growing demand for locally sourced milk. This has created a unique market dynamic, with a focus on sustainability and quality. Furthermore, Germany's strong economy and high disposable income have resulted in a higher willingness to pay for premium dairy products, driving the growth of the market.

Underlying macroeconomic factors: The Milk Market of the Dairy Products & Eggs Market within The Food market in Germany is heavily influenced by macroeconomic factors such as consumer spending power, government policies, and economic stability. Germany has a strong and stable economy, with a high GDP and low unemployment rate, which creates a favorable environment for market growth. Additionally, the country has strict food safety regulations and a high demand for quality dairy products, driving investment and innovation in the market. Furthermore, the growing health and wellness trend in Germany has led to an increased demand for organic and plant-based milk alternatives, further boosting market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.