Meat - Germany

Germany

Revenue in the Meat market amounts to €40.66bn in 2024. The market is expected to grow annually by 2.99% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€253bn in 2024).
In relation to total population figures, per person revenues of €488.40 are generated in 2024.
In the Meat market, volume is expected to amount to 4,148.00m kg by 2029. The Meat market is expected to show a volume growth of 0.6% in 2025.
The average volume per person in the Meat market is expected to amount to 48.6kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

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Analyst Opinion

The Meat Market in Germany is experiencing slow growth due to various factors such as changing consumer preferences towards healthier and plant-based diets, increasing regulations on meat production, and the rise of alternative protein sources. Despite the negligible growth rate, the market is expected to continue growing due to the high demand for fresh and processed meat products in the country.

Customer preferences: The Meat Market within The Food market in Germany is experiencing a shift towards more sustainable and ethically sourced products. Consumers are becoming more conscious about their food choices, with a growing demand for organic, grass-fed, and hormone-free meat. This trend is driven by a desire for healthier and more environmentally friendly options. Additionally, there is a growing interest in plant-based meat substitutes, as consumers are increasingly adopting flexitarian or vegetarian diets. This shift towards more mindful and conscious eating habits is influenced by a combination of cultural values, demographic changes, and an evolving focus on overall well-being.

Trends in the market: In Germany, the Meat Market is seeing a shift towards sustainable and ethically-sourced meat products. Consumers are increasingly interested in knowing where their meat comes from and how the animals are treated. This trend is driven by growing awareness of environmental and animal welfare issues, and has led to the rise of organic and grass-fed meat options. As a result, industry stakeholders are investing in sustainable production methods and transparent supply chains to meet consumer demand. This trend is expected to continue, with potential implications for pricing and market share for traditional meat producers.

Local special circumstances: In Germany, the Meat Market within The Food market is heavily influenced by the country's strict regulations on food safety and animal welfare. This has led to a strong demand for organic and sustainable meat products, as well as a growing interest in alternative protein sources such as plant-based and lab-grown meat. Additionally, the country's rich culinary traditions and strong emphasis on quality and traditional production methods have resulted in a diverse and thriving local market for high-quality, artisanal meat products.

Underlying macroeconomic factors: The Meat Market within The Food market in Germany is heavily influenced by macroeconomic factors such as global trade policies, consumer spending patterns, and government regulations. With Germany being one of the largest meat producers in Europe, changes in global trade agreements can significantly impact the market. Moreover, consumer preferences for healthier and more sustainable food options are also driving the demand for organic and plant-based meat products. Additionally, government initiatives to reduce meat consumption for environmental and health reasons can also impact market performance.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.