Market Insights Consumer Food Oils & Fats

Butter - Germany

Germany

Revenue in the Butter market amounts to €4.17bn in 2024. The market is expected to grow annually by 4.47% (CAGR 2024-2029).
In global comparison, most revenue is generated in India (€6,390m in 2024).
In relation to total population figures, per person revenues of €50.07 are generated in 2024.
In the Butter market, volume is expected to amount to 0.38bn kg by 2029. The Butter market is expected to show a volume growth of 2.1% in 2025.
The average volume per person in the Butter market is expected to amount to 4.10kg in 2024.

Key regions: Canada, Japan, United Kingdom, South Korea, United States

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Analyst Opinion

The Butter Market within the Oils & Fats sector in Germany is witnessing negligible growth, influenced by factors such as shifting consumer preferences towards plant-based alternatives, health concerns about saturated fats, and increasing competition from margarine products.

Customer preferences: Consumers in Germany are increasingly gravitating towards plant-based diets, spurred by growing awareness of sustainability and health. This shift is leading to a decline in traditional butter consumption as individuals seek alternatives that align with their values. Younger demographics, particularly millennials and Gen Z, are prioritizing products that are perceived as healthier and environmentally friendly. Additionally, the rise of veganism and flexitarian diets is shaping preferences, prompting manufacturers to innovate with dairy-free spreads and fortified margarine options that cater to these evolving consumer demands.

Trends in the market: In Germany, the Butter Market within the Oils & Fats sector is experiencing a significant shift as consumers increasingly adopt plant-based diets driven by health and environmental concerns. This trend is resulting in a marked decline in traditional butter consumption, particularly among younger demographics who prioritize sustainability. The rise of veganism and flexitarian lifestyles is prompting manufacturers to innovate with dairy-free spreads and enhanced margarine products. These changes not only reflect evolving consumer preferences but also pose implications for industry stakeholders, as they must adapt their product offerings and marketing strategies to remain competitive in a rapidly transforming market.

Local special circumstances: In Germany, the Butter Market within the Oils & Fats sector is influenced by a unique blend of cultural traditions and regulatory frameworks that shape consumer behavior. The country's deep-rooted appreciation for dairy products is juxtaposed with stringent EU regulations on food quality and labeling, pushing manufacturers towards transparency and sustainability. Additionally, regional preferences for organic and locally sourced ingredients are fostering a demand for artisanal butter alternatives. This combination of cultural heritage and regulatory influence is driving innovation and challenging traditional market dynamics as consumers increasingly seek healthier, eco-friendly options.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in Germany is significantly shaped by overarching macroeconomic factors including national economic health, consumer income levels, and global dairy trade dynamics. As Germany maintains a robust economy, rising disposable incomes enable consumers to prioritize quality, driving demand for premium and organic butter products. Additionally, global market fluctuations, such as changes in milk prices and trade tariffs, impact local production costs and availability. Fiscal policies promoting sustainable agriculture further enhance the market, encouraging innovation and eco-friendly practices in butter production, thus aligning with shifting consumer preferences towards health-conscious and sustainable food choices.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.