Convenience Food - Germany

Germany

Revenue in the Convenience Food market amounts to €10.40bn in 2024. The market is expected to grow annually by 4.09% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€142bn in 2024).
In relation to total population figures, per person revenues of €124.90 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 1.81bn kg by 2029. The Convenience Food market is expected to show a volume growth of 2.0% in 2025.
The average volume per person in the Convenience Food market is expected to amount to 20.1kg in 2024.

Key regions: Canada, China, Spain, Japan, Philippines

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Convenience Food Market in Germany is experiencing slow growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the availability of online food delivery services. The sub-markets of Ready-to-Eat Meals and Soups contribute to this trend. Despite negligible growth, the convenience and convenience of these products continue to attract consumers.

Customer preferences: One notable trend in the Convenience Food Market within The Food market is the growing demand for healthier and more sustainable options. This is driven by a shift in consumer preferences towards more nutritious and environmentally friendly options. As a result, there has been a rise in demand for plant-based and organic convenience foods. Additionally, the increasing focus on convenience and time-saving has led to a surge in demand for pre-packaged, ready-to-eat meals that cater to specific dietary needs such as gluten-free or vegan diets. This trend is reflective of the changing lifestyles and values of the modern consumer, who prioritizes health and sustainability in their food choices.

Trends in the market: In Germany, the Convenience Food Market is seeing a surge in demand for healthy and sustainable options, as consumers become increasingly health-conscious. This trend is expected to continue as consumers prioritize convenience and well-being. To meet this demand, major players in the industry are launching new product lines with organic and plant-based options. Additionally, there is a growing trend of online food delivery, with companies partnering with popular food delivery platforms to reach a wider customer base. This shift towards healthier and convenient options has significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in innovative solutions to stay competitive in the market. Furthermore, this trend also presents opportunities for collaboration with technology companies to improve the convenience and efficiency of food delivery services.

Local special circumstances: In Germany, the Convenience Food market is heavily influenced by the country's strong economy and high disposable income levels. This has led to a demand for high-quality, convenient food options that cater to busy professionals and time-strapped families. Additionally, Germany's strict food regulations and emphasis on sustainability have also shaped the market, with a focus on locally-sourced and organic ingredients. This unique combination of economic and regulatory factors has resulted in a diverse range of convenient and healthy options in the Convenience Food market in Germany.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Germany is greatly affected by macroeconomic factors such as consumer purchasing power, government policies, and economic stability. With a strong economy and high disposable income, Germany has a high demand for convenient and ready-to-eat food products. Additionally, favorable government regulations and investments in the food industry have led to a wide variety of convenience food options being available in the market. However, rising health concerns and the increasing trend towards healthy eating are also influencing the market, leading to the development of healthier convenience food alternatives. Overall, the convenience food market in Germany is expected to continue to grow, driven by favorable economic conditions and changing consumer preferences.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.