Furniture - Germany

Germany

In 2024, Germany's Furniture market is projected to generate a total revenue of €50.84bn.
This market is expected to experience an annual growth rate of 2.73% (CAGR 2024-2029).
The largest segment within the Furniture market is the Living Room Furniture segment, which is estimated to have a market volume of €13.19bn in 2024.
In comparison to other countries, in the United States leads in revenue generation with €242bn in 2024.
When considering the population, the per capita revenue in Germany's Furniture market is calculated to be €610.60 in 2024.
Germany's furniture market is experiencing a surge in demand for sustainable and eco-friendly designs.

Key regions: Worldwide, United States, China, India, Germany

Definition:

The Furniture market covers different movable objects designed to support various human activities such as sitting, sleeping, and storing items. These objects can include chairs, tables, beds, couches, and cabinets, among others. The design and layout of furniture can have a significant impact on the comfort and functionality of a space, making it an important aspect of interior design and home decor.

Structure:

The Furniture market is divided into seven segments:

The Living Room Furniture segment focuses on furnishings such as sofas, side tables, and media cabinets typically found in the living room. This segment is divided into the following subsegments: Seats & Sofas and Cabinets, TV Stands & Side Tables.
The Bedroom Furniture segment covers furnishings and other accessories used for sleeping and the storage of clothing and other personal items. This segment is divided into the following subsegments: Beds, Mattresses, Closets, Nightstands, & Dressers, and Bedding.
The Kitchen & Dining Furniture segment covers a diverse range of products that are used to meet people’s eating, food storage and preparation needs. This segment is divided into the following subsegments: Kitchenware and Dining Tables, Kitchen Islands & Pantries.
The Outdoor Furniture segment covers products specifically designed to withstand exposure to the elements, such as rain, sun, and wind, and is often made from materials that are weather-resistant.
The Home Office Furniture segment focuses on products that ensure a good working environment at home compared to that of a traditional office. This segment is divided into the following subsegments: Desks & Chairs and Bookcases & Filing Cabinets.
The Lamps & Lighting segment covers various devices and fixtures that provide illumination in a space. This segment is divided into the following subsegments: Table & Floor Lamps, Ceiling Lights & Chandeliers, and Light Bulbs & Fittings.
The Home Décor segment covers a variety of accessories and furnishings designed to make a space more aesthetically appealing. This segment is divided into the following subsegments: Decorations, Carpets & Rugs, Candles, and Curtains & Blinds.

Additional Information:

The Furniture market consists of revenue and average revenue per capita data. Per capita figures consider the whole population. This market includes only business to consumer (B2C) sales. Business to business (B2B) sales (e. g., furniture for coffee shops, offices, etc.) are excluded in the figures shown. For more information on the displayed data, click the info button on the right-hand side of each box. In terms of key players in the furniture market, IKEA is the leading furniture company; however, with the rise of eCommerce, players such as Wayfair are gaining ground.

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Analyst Opinion

The Furniture market in Germany has been experiencing significant growth in recent years. Customer preferences have shifted towards more modern and minimalist designs, with a focus on functionality and sustainability. Additionally, there has been a growing demand for customized furniture to suit individual needs and preferences. These trends in the market can be attributed to several underlying macroeconomic factors, as well as local special circumstances.

Customer preferences: in the Furniture market in Germany have evolved to reflect a more contemporary and minimalistic style. Consumers are increasingly opting for furniture pieces that are simple, sleek, and functional. This shift can be attributed to changing lifestyles and the desire for a more streamlined and clutter-free living space. Additionally, there is a growing emphasis on sustainability and eco-friendly materials, with consumers actively seeking out furniture made from recycled or renewable materials. Another important trend in the market is the increasing demand for customized furniture. Consumers are looking for furniture that is tailored to their specific needs and preferences. This trend can be attributed to the rise of e-commerce and online shopping, which has made it easier for consumers to access a wide range of furniture options and customize their purchases. Customization allows consumers to create unique and personalized living spaces, reflecting their individual style and taste.

Local special circumstances: in Germany have also contributed to the growth of the Furniture market. Germany has a strong tradition of craftsmanship and quality, and this reputation has helped to drive demand for locally made furniture. German consumers value high-quality products that are built to last, and they are willing to invest in furniture pieces that are durable and timeless. Additionally, Germany has a large population of homeowners, who have a greater need for furniture compared to renters. This has created a steady demand for furniture in the residential sector.

Underlying macroeconomic factors: have also played a role in the development of the Furniture market in Germany. The country has a strong economy and a high standard of living, which has enabled consumers to spend more on furniture. Additionally, low interest rates and favorable financing options have made it easier for consumers to make larger purchases, such as furniture. Furthermore, the growth of the e-commerce sector has made it more convenient for consumers to shop for furniture online, contributing to the overall growth of the market. In conclusion, the Furniture market in Germany is experiencing growth due to evolving customer preferences, including a shift towards more modern and minimalist designs, as well as a growing demand for customized furniture. Local special circumstances, such as the emphasis on craftsmanship and quality, and the large population of homeowners, have also contributed to the growth of the market. Underlying macroeconomic factors, including a strong economy and favorable financing options, have further supported the development of the market.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.