Confectionery & Snacks - Germany

Germany

Revenue in the Confectionery & Snacks market amounts to €22.80bn in 2024. The market is expected to grow annually by 3.77% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€125bn in 2024).
In relation to total population figures, per person revenues of €273.80 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 2.99bn kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 1.9% in 2025.
The average volume per person in the Confectionery & Snacks market is expected to amount to 33.0kg in 2024.

Key regions: Philippines, South Korea, Canada, Japan, China

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Analyst Opinion

The Confectionery & Snacks market in Germany is seeing slow growth due to factors such as changing consumer preferences, health concerns, and increasing competition from healthier alternatives. However, the convenience and indulgence offered by these products may continue to drive their sales.

Customer preferences: The Confectionery & Snacks Market within The Food market in Germany has seen a notable shift towards healthier and more sustainable options. With the rise of health-conscious consumers, there is a growing demand for organic and plant-based snacks. This is driven by factors such as increasing awareness of the environmental impact of food production and a desire for clean and natural ingredients. In addition, there is a trend towards smaller portion sizes and on-the-go snacking options, reflecting the busy lifestyles of many Germans.

Trends in the market: In Germany, the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier alternatives. Consumers are increasingly seeking out products with natural, organic, and plant-based ingredients. This trend is expected to continue as more consumers prioritize health and wellness, leading to the development of new products and reformulation of existing ones. This shift towards healthier options presents opportunities for industry stakeholders to tap into this market segment and cater to the evolving preferences of consumers. Furthermore, the government's initiatives to promote healthy eating and reduce sugar consumption could have a significant impact on the industry in the long run.

Local special circumstances: In Germany, the Confectionery & Snacks Market is heavily influenced by the country's rich history and culture of indulgence. The demand for high-quality and diverse snacks and sweets is also driven by the country's large population and high disposable income. Additionally, strict regulations on food labeling and ingredient standards play a significant role in shaping the market. These factors contribute to a unique market dynamic compared to other countries, creating opportunities for both domestic and international players in the industry.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Germany is influenced by various macroeconomic factors such as consumer spending, economic stability, and government policies. Germany's strong economic growth and stable fiscal policies have led to increased disposable income, resulting in higher consumer spending on food products, including confectionery and snacks. Additionally, the growing trend of healthy snacking and demand for premium and organic products are driving the market. The country's aging population and increasing health consciousness are also contributing to the demand for healthier snacking options. Furthermore, Germany's strong investment in food innovation and sustainability is expected to drive market growth in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.