Market Insights Consumer Food Dairy Products & Eggs

Yogurt - Germany

Germany

Revenue in the Yogurt market amounts to €4.75bn in 2024. The market is expected to grow annually by 2.71% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€42,400m in 2024).
In relation to total population figures, per person revenues of €57.07 are generated in 2024.
In the Yogurt market, volume is expected to amount to 1.23bn kg by 2029. The Yogurt market is expected to show a volume growth of 0.5% in 2025.
The average volume per person in the Yogurt market is expected to amount to 14.4kg in 2024.

Key regions: Russia, Spain, South Korea, Philippines, United States

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Analyst Opinion

The Yogurt Market in Germany has seen a steady growth rate, impacted by factors such as consumer health consciousness and the convenience of online services. Despite negligible growth, digital technologies are being adopted, driving the market forward.

Customer preferences: The demand for healthier and more natural food options has led to a rise in popularity for organic and plant-based yogurts in Germany. Consumers are also increasingly seeking dairy-free alternatives due to dietary restrictions or environmental concerns. This shift in preferences is driven by a growing awareness of the benefits of plant-based diets and a desire for sustainable food choices. As a result, manufacturers are expanding their product portfolios to cater to these evolving consumer preferences.

Trends in the market: In Germany, the Yogurt Market within the Dairy Products & Eggs Market is experiencing a surge in demand for organic and plant-based options. This trend is driven by increasing health consciousness and a growing number of consumers adopting vegetarian and vegan diets. As a result, companies are expanding their product portfolios to include non-dairy alternatives and are investing in sustainable and eco-friendly packaging. Additionally, there is a rise in online yogurt sales, with e-commerce platforms offering a wider range of flavors and varieties. This trend is expected to continue, with an increasing focus on innovation and product differentiation to cater to evolving consumer preferences. These developments present opportunities for industry stakeholders to tap into a growing and diverse market for yogurt products.

Local special circumstances: In Germany, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's strong dairy farming industry and the popularity of traditional dairy products. This has led to a high demand for artisanal and organic yogurt, with consumers placing a strong emphasis on quality and sustainability. Additionally, Germany's strict regulations on food labeling and production have also played a significant role in shaping the market, with consumers placing a high value on transparency and safety. Furthermore, Germany's strong cultural heritage and preference for natural and wholesome foods have also contributed to the unique dynamics of the Yogurt Market in the country.

Underlying macroeconomic factors: The Yogurt Market in Germany is also impacted by macroeconomic factors such as consumer demand, economic stability, and government policies. With increasing health consciousness and a growing trend towards organic and natural products, the demand for yogurt is expected to continue to rise. Additionally, Germany's strong economy and stable political environment provide a favorable market for dairy products. Government policies promoting healthy eating and sustainable agriculture also support the growth of the yogurt market in the country. Furthermore, the increasing global demand for dairy products and the rise in disposable income of consumers are also expected to positively influence the market performance of the Yogurt Market in Germany.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.