Market Insights Consumer Food Convenience Food

Ready-to-Eat Meals - Germany

Germany

Revenue in the Ready-to-Eat Meals market amounts to €8.60bn in 2024. The market is expected to grow annually by 4.05% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€138bn in 2024).
In relation to total population figures, per person revenues of €103.30 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 1.49bn kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 2.0% in 2025.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 16.6kg in 2024.

Key regions: Russia, United States, United Kingdom, Canada, India

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Analyst Opinion

The Ready-to-Eat Meals market in Germany has shown a negligible growth rate due to various factors such as changing consumer preferences towards healthier food options, increasing demand for convenience, and the emergence of new players in the market. These factors have impacted the growth rate of the Convenience Food market in Germany.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for ready-to-eat meals that cater to specific dietary needs and preferences. This has led to the rise of specialized convenience food brands that offer options such as gluten-free, vegan, and organic meals. Additionally, with the increasing number of people working from home, there has been a shift towards single-portion ready-to-eat meals, reflecting the changing lifestyles and eating habits of consumers.

Trends in the market: In Germany, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a surge in demand for healthier and more sustainable options. This has led to an increase in the availability of plant-based and organic ready-to-eat meals. Additionally, there is a growing trend of incorporating global flavors and ingredients into these meals, catering to the diverse tastes of consumers. This trajectory towards healthier and more diverse options is expected to continue, presenting opportunities for industry stakeholders to innovate and meet the evolving demands of consumers. Furthermore, with the rise of e-commerce and food delivery services, the convenience of ready-to-eat meals is becoming even more appealing to busy consumers. As such, industry players may need to adapt their distribution and marketing strategies to effectively reach this growing market segment.

Local special circumstances: In Germany, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by the country's strong focus on sustainability and healthy eating. This has led to a rise in demand for organic and locally-sourced ingredients in ready-to-eat meals. Additionally, the country's strict regulations on food labeling have also shaped consumer preferences, with a preference for transparent and informative packaging. Furthermore, the high proportion of single-person households has led to a growing demand for single-portion ready-to-eat meals, catering to the convenience needs of busy individuals.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Germany is heavily influenced by macroeconomic factors. The country's strong economic health, supported by its stable political environment and favorable investment climate, has led to robust growth in the food industry. Additionally, Germany's high standard of living, increasing urbanization, and busy lifestyle of its population have resulted in a growing demand for convenient and ready-to-eat meals. Furthermore, the government's focus on promoting healthy eating habits and sustainability has also contributed to the market's growth. The market is expected to continue its upward trend as long as the country maintains its economic stability and consumer demand for convenience and healthy food products remains strong.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.