Meat Substitutes - Germany

Germany

Revenue in the Meat Substitutes market amounts to €0.69bn in 2024. The market is expected to grow annually by 10.56% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€2,198m in 2024).
In relation to total population figures, per person revenues of €8.29 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 67.81m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 9.5% in 2025.
The average volume per person in the Meat Substitutes market is expected to amount to 0.6kg in 2024.

Key regions: Spain, Russia, United Kingdom, South Korea, India

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Analyst Opinion

The Meat Substitutes Market in Germany has been experiencing subdued growth due to factors such as changing consumer preferences, increasing health consciousness, and the convenience of online shopping. The market's growth rate is impacted by the rising competition and availability of alternative protein sources.

Customer preferences: As more consumers in Germany become health-conscious and environmentally aware, there has been a notable increase in demand for meat substitutes. This trend is driven by a growing preference for plant-based diets and concerns about the impact of meat production on the environment. Additionally, with a rise in the number of vegetarians and vegans in the country, there is a higher demand for protein-rich meat alternatives. This shift towards plant-based options is also influenced by changing attitudes towards animal welfare and a desire for more sustainable food choices.

Trends in the market: In Germany, the Meat Substitutes Market of the Meat Market within The Food market is experiencing a surge in demand due to the rise of plant-based diets and increasing concerns over the environmental impact of meat consumption. This trend is expected to continue as the government implements policies to promote sustainable and healthy food options. Additionally, the market is seeing a shift towards more innovative and diverse meat substitute products, such as lab-grown meat and insect-based protein alternatives. These trends have significant implications for industry stakeholders, including traditional meat producers who may need to adapt their strategies to remain competitive, and food retailers who need to cater to the changing consumer preferences. As the market for meat substitutes continues to grow, it presents opportunities for new players to enter the market and for existing companies to expand their offerings.

Local special circumstances: In Germany, the Meat Substitutes Market of the Meat Market within The Food market is heavily influenced by the country's strong vegetarian and vegan culture. This has created a high demand for meat-free alternatives, leading to the development of a diverse range of innovative and high-quality products. Additionally, Germany's strict regulations on meat production and animal welfare have also contributed to the growth of the meat substitutes market, as consumers become more conscious of their food choices. Furthermore, the country's strong focus on sustainability and environmentalism has also played a significant role in driving the market, with consumers actively seeking out plant-based options for ethical and environmental reasons.

Underlying macroeconomic factors: The Meat Substitutes Market within The Food market in Germany is greatly impacted by macroeconomic factors such as consumer preferences, government policies, and environmental concerns. The increasing global demand for sustainable and plant-based food options has led to a surge in the market for meat substitutes. Additionally, favorable government initiatives promoting healthy and eco-friendly food choices, along with the growing awareness of the negative impact of meat consumption on the environment, are driving the growth of the meat substitutes market in Germany. Furthermore, the rising health consciousness among consumers and the growing trend of vegan and vegetarian diets are also contributing to the market's expansion.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.