Market Insights Consumer Food Confectionery & Snacks

Snack Food - Germany

Germany

Revenue in the Snack Food market amounts to €3.93bn in 2024. The market is expected to grow annually by 4.81% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€47,880m in 2024).
In relation to total population figures, per person revenues of €47.21 are generated in 2024.
In the Snack Food market, volume is expected to amount to 617.40m kg by 2029. The Snack Food market is expected to show a volume growth of 2.2% in 2025.
The average volume per person in the Snack Food market is expected to amount to 6.6kg in 2024.

Key regions: Japan, India, China, United Kingdom, South Korea

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Analyst Opinion

The Snack Food Market in Germany, specifically within the Confectionery & Snacks Market, has seen a negligible growth rate. This can be attributed to factors such as changing consumer preferences towards healthier snack options, increasing competition from other snack categories, and the impact of the pandemic on consumer spending habits. Despite these challenges, the market is expected to see moderate growth in the coming years, driven by the growing demand for convenient and indulgent snacking options.

Customer preferences: Consumers in Germany are increasingly opting for healthier snack options, such as organic and natural products, due to growing concerns about health and wellness. This trend is further fueled by the rise of health-conscious millennials and the increasing availability of healthy snack alternatives in the market. Moreover, the demand for plant-based snacks and snacks with clean labels is on the rise, as consumers become more mindful of the ingredients and production processes of their food choices.

Trends in the market: In Germany, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier snack options. This trend is driven by increasing health consciousness among consumers, who are opting for snacks with natural ingredients and less sugar. Additionally, there is a growing preference for plant-based and organic snacks. These trends have led to the launch of new products and the expansion of healthy snack options in retail stores. This trajectory indicates a shift towards a more health-conscious snacking culture in Germany. Industry stakeholders should take note of this trend and consider incorporating healthier options into their product portfolios to cater to this growing demand. Failure to do so could result in losing market share to competitors who are quick to adapt to changing consumer preferences.

Local special circumstances: In Germany, the Snack Food Market of the Confectionery & Snacks Market within The Food market is influenced by the country's strong snacking culture and preference for high-quality, locally sourced ingredients. This has led to the popularity of traditional German snacks, such as pretzels and nuts, which are often sold at street stands and Christmas markets. Additionally, strict regulations on food labeling and ingredients have shaped consumer preferences towards healthier snack options, leading to the growth of the organic and natural snack segment in the market.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market in Germany is heavily influenced by macroeconomic factors such as consumer spending, overall economic growth, and government policies. Germany has a strong and stable economy, with high levels of consumer spending and a favorable regulatory environment for businesses. This has led to a robust market for snack foods, with an increasing demand for healthier and more diverse options. Additionally, the growing trend of snacking on-the-go and the rising popularity of convenience foods have also contributed to the growth of the market. However, the market is also facing challenges due to rising health concerns and shifting consumer preferences towards healthier snack alternatives. Overall, the macroeconomic factors in Germany are expected to continue driving the growth of the Snack Food Market in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.