Pet Food - Germany

Germany

Revenue in the Pet Food market amounts to €5.44bn in 2024. The market is expected to grow annually by 2.52% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€55,400m in 2024).
In relation to total population figures, per person revenues of €65.31 are generated in 2024.
In the Pet Food market, volume is expected to amount to 1.63bn kg by 2029. The Pet Food market is expected to show a volume growth of 0.5% in 2025.
The average volume per person in the Pet Food market is expected to amount to 19.3kg in 2024.

Key regions: Russia, Spain, Philippines, United Kingdom, India

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Región

Comparación de regiones

Moneda

Analyst Opinion

The Pet Food Market in Germany has been growing slowly due to factors such as changing consumer preferences, increasing competition, and stricter regulations. This has led to a negligible growth rate in the market. Despite this, the convenience and health benefits offered by pet food products continue to drive demand.

Customer preferences: The pet food market in Germany has seen a rise in demand for natural, organic, and premium products, as pet owners increasingly prioritize their pet's health and well-being. This trend is driven by the growing awareness of pet nutrition and the desire to provide their pets with high-quality and specialized diets. Additionally, with the rise of e-commerce and online shopping, pet owners are turning to online platforms for convenient and personalized pet food options. This shift towards more health-conscious and digitally-driven pet food choices reflects the evolving lifestyle and cultural values of German consumers.

Trends in the market: In Germany, the Pet Food Market is experiencing a shift towards natural and organic pet food products, driven by the growing concern for pet health and wellness. This trend is expected to continue as pet owners become more conscious of the ingredients in their pet's food and seek out healthier options. Additionally, there is a rising demand for personalized pet food, with companies offering customized meal plans based on a pet's specific dietary needs and preferences. These trends are significant as they reflect the increasing humanization of pets and the willingness of pet owners to invest in high-quality pet food. Industry stakeholders need to adapt to these trends by diversifying their product offerings and investing in marketing strategies that highlight the health benefits of their pet food products. Failure to do so may result in losing out on a growing market segment.

Local special circumstances: In Germany, the Pet Food Market is heavily influenced by the country's love for pets and its strict regulations on pet nutrition. German pet owners prioritize high-quality, natural ingredients in their pet food, leading to a high demand for premium products. Additionally, the country's strict laws on animal welfare and sustainability drive the market towards more ethical and environmentally-friendly products. This unique set of cultural and regulatory factors sets the German Pet Food Market apart from others, shaping its dynamic growth and consumer preferences.

Underlying macroeconomic factors: The Pet Food Market in Germany is heavily influenced by macroeconomic factors such as consumer spending habits, economic stability, and government policies. With a strong and stable economy, Germany has a high level of consumer spending power, leading to a higher demand for premium pet food products. In addition, government policies promoting healthy and sustainable diets for pets have also contributed to the growth of the pet food market in Germany. Furthermore, the increasing trend of pet humanization and the growing pet ownership rate in the country have boosted the demand for high-quality pet food, driving market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.