Market Insights Consumer Food Fish & Seafood

Fresh Fish - Germany

Germany

Revenue in the Fresh Fish market amounts to €3.50bn in 2024. The market is expected to grow annually by 3.32% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53bn in 2024).
In relation to total population figures, per person revenues of €42.05 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 158.90m kg by 2029. The Fresh Fish market is expected to show a volume growth of 0.7% in 2025.
The average volume per person in the Fresh Fish market is expected to amount to 1.8kg in 2024.

Key regions: Russia, South Korea, Canada, United States, Philippines

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Comparación de regiones

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Analyst Opinion

The Fresh Fish Market in Germany has shown minimal growth due to factors such as the slow adoption of digital technologies, limited health awareness among consumers, and the preference for traditional fish markets over online services. However, with increasing health consciousness and convenience, the market is expected to see a gradual rise in growth.

Customer preferences: In Germany, there is a growing demand for sustainable and locally sourced fresh fish, driven by increasing awareness of environmental concerns and the desire for healthier food options. Consumers are also seeking convenience and time-saving solutions, leading to a rise in online ordering and home delivery services for fresh fish. Additionally, there is a trend towards more adventurous and international flavors in seafood dishes, reflecting the country's diverse cultural influences. This has led to an increase in the availability and popularity of exotic and high-quality fish varieties in the market.

Trends in the market: In Germany, the Fresh Fish Market of the Fish & Seafood Market within The Food market is seeing a surge in demand for sustainably sourced and locally caught fish. This trend is driven by increasing consumer awareness and concern for the environment and animal welfare. As a result, there is a growing number of fishmongers and restaurants offering responsibly sourced seafood options. This trend is expected to continue, with potential implications for industry stakeholders including the need to adapt to changing consumer preferences and potential opportunities for businesses to differentiate themselves by promoting sustainable practices.

Local special circumstances: In Germany, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's strong fishing traditions and high demand for fresh, high-quality seafood. Additionally, strict regulations on fishing practices and sustainability play a significant role in shaping the market. Furthermore, the country's proximity to the North Sea and Baltic Sea allows for quick and efficient transportation of fish and seafood, ensuring a steady supply for consumers. The cultural preference for fresh, locally sourced food also contributes to the success of this market.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in Germany is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. Germany has a strong and stable economy, which has a direct impact on consumer spending and market growth. Additionally, the country's strict food safety regulations and high standards for product quality contribute to the overall performance of the market. Furthermore, Germany's growing population and increasing demand for healthy and sustainable food options are driving the demand for fresh fish and seafood products in the market. Overall, favorable economic conditions and changing consumer preferences are expected to continue driving the growth of the Fresh Fish Market in Germany.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.