Market Insights Consumer Food Dairy Products & Eggs

Milk Substitutes - Germany

Germany

Revenue in the Milk Substitutes market amounts to €0.87bn in 2024. The market is expected to grow annually by 13.66% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€9,212m in 2024).
In relation to total population figures, per person revenues of €10.47 are generated in 2024.
In the Milk Substitutes market, volume is expected to amount to 701.10m kg by 2029. The Milk Substitutes market is expected to show a volume growth of 15.2% in 2025.
The average volume per person in the Milk Substitutes market is expected to amount to 5.0kg in 2024.

Key regions: India, Canada, China, United States, Russia

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Analyst Opinion

In Germany, the Milk Substitutes Market within The Food market is experiencing mild growth, driven by factors such as increasing demand for plant-based alternatives, growing health consciousness, and the convenience of online shopping. These factors have contributed to the overall growth rate of the market, which is expected to continue in the coming years.

Customer preferences: As health and wellness become top priorities for consumers in Germany, there has been a noticeable shift towards plant-based milk substitutes in the Dairy Products & Eggs Market within The Food market. This trend is driven by the growing awareness of the environmental impact of traditional dairy farming, as well as an increase in individuals seeking vegan or lactose-free options. Additionally, the rise of flexitarianism and a desire for healthier, more sustainable diets have also contributed to the growth of the Milk Substitutes Market.

Trends in the market: In Germany, the Milk Substitutes Market within the Dairy Products & Eggs Market is experiencing a surge in demand for plant-based alternatives, such as oat and almond milk. This trend is driven by increasing consumer awareness of the health and environmental benefits of plant-based products. Additionally, there is a growing trend of lactose intolerance and veganism in the country. These trends are expected to continue, leading to a significant shift in the dairy industry. Industry stakeholders should consider diversifying their product offerings to cater to the changing preferences of consumers.

Local special circumstances: In Germany, the Milk Substitutes Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's strong dairy industry and strict regulations on milk production. This has led to a rise in demand for plant-based milk alternatives, such as soy, almond, and oat milk. Additionally, the country's growing health and wellness trend has also played a role in the popularity of milk substitutes, as consumers seek out healthier and more sustainable options. Germany's strong focus on organic and natural products has also contributed to the growth of this market segment.

Underlying macroeconomic factors: The Milk Substitutes Market in Germany is heavily impacted by macroeconomic factors such as consumer trends, government regulations, and economic stability. The ongoing trend towards plant-based diets and the rise in veganism has resulted in a growing demand for milk substitutes in Germany. Additionally, the country's strong economy and high disposable income levels have allowed consumers to prioritize health and wellness, leading to an increased preference for alternative dairy products. Furthermore, government policies promoting sustainable and eco-friendly practices have also incentivized the growth of the milk substitutes market in Germany.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.