Market Insights Consumer Food Fish & Seafood

Processed Fish & Seafood - Germany

Germany

Revenue in the Processed Fish & Seafood market amounts to €3.39bn in 2024. The market is expected to grow annually by 3.52% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€30,060m in 2024).
In relation to total population figures, per person revenues of €40.66 are generated in 2024.
In the Processed Fish & Seafood market, volume is expected to amount to 0.33bn kg by 2029. The Processed Fish & Seafood market is expected to show a volume growth of 0.7% in 2025.
The average volume per person in the Processed Fish & Seafood market is expected to amount to 3.7kg in 2024.

Key regions: Japan, United States, Philippines, Russia, China

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Analyst Opinion

The Fish & Seafood Market in Germany has seen minimal growth due to factors such as consumers' preference for fresh seafood and concerns about sustainability. However, the market for processed fish, including canned, dried, and smoked fish, has been steadily increasing due to the convenience and longer shelf life offered by these products. The rising health consciousness among consumers and the adoption of digital technologies in the market also contribute to this growth.

Customer preferences: Consumers in Germany are increasingly gravitating towards sustainably sourced and environmentally friendly processed fish and seafood products. This trend is driven by a growing awareness of the impact of overfishing and unsustainable aquaculture practices. Additionally, there is a growing demand for convenient, ready-to-eat options, as busy lifestyles and an aging population have led to a rise in single-person households. As a result, there has been a surge in the availability of sustainably sourced and ethically produced processed fish and seafood products in the German market.

Trends in the market: In Germany, the Processed Fish & Seafood Market is experiencing a rise in demand for sustainable and traceable seafood products, driven by increasing consumer awareness and concerns about overfishing. Additionally, there is a growing trend of using innovative packaging solutions, such as modified atmosphere packaging, to extend the shelf life of processed fish and seafood products. These trends are significant as they address key consumer concerns and offer potential for industry stakeholders to differentiate themselves and tap into the growing demand for sustainable and convenient seafood options. However, these trends also pose challenges for companies to adapt their production processes and supply chains to meet these changing consumer preferences.

Local special circumstances: In Germany, the Processed Fish & Seafood Market is influenced by the country's strong fishing industry and a high demand for sustainable and locally sourced seafood. Additionally, Germany's strict regulations on food safety and quality control ensure that consumers have access to safe and high-quality processed fish and seafood products. Furthermore, the country's strong cultural preference for seafood, particularly in coastal regions, drives the growth of the market. These factors make the German Processed Fish & Seafood Market unique and contribute to its steady growth within the overall Fish & Seafood Market of The Food market.

Underlying macroeconomic factors: The Processed Fish & Seafood Market within The Food market is heavily impacted by macroeconomic factors in Germany. The country's strong economic health and stable fiscal policies have created a favorable environment for market growth. Additionally, Germany's strong investment in research and development, coupled with its advanced technological infrastructure, has enabled the market to thrive. Furthermore, the growing health consciousness among consumers, along with the increasing demand for healthy and convenient food options, has also contributed to the growth of the Processed Fish & Seafood Market in Germany.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.