The Cinema Tickets market consists of the online sale of tickets for movies shown at the cinema; online reservations that are paid for in the cinema are not included. The market covers digital tickets with QR codes, as well as the purchase of cinema tickets that are paid for online but printed at the cinema. Users refer to active ticket buyers, independent of the number of tickets purchased.
Data icludes revenue figuresin Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Online sale of cinema tickets
Digital tickets with QR codes
Tickets that are paid for online but printed at the cinema
The Cinema Tickets market in Brazil has been experiencing significant growth in recent years.
Customer preferences: Brazilian consumers have shown a strong preference for cinema as a form of entertainment. Going to the movies has become a popular activity for people of all ages, and it is seen as a way to escape from daily routines and enjoy a shared experience with friends and family. The cinema industry has responded to this demand by offering a wide variety of movie genres and formats, including 3D and IMAX screenings. Additionally, the introduction of online ticket booking platforms has made it easier for consumers to purchase tickets in advance and choose their preferred seats.
Trends in the market: One of the key trends in the Brazilian cinema tickets market is the increasing number of multiplex cinemas. These modern cinema complexes offer multiple screens and a variety of amenities such as comfortable seating, state-of-the-art sound systems, and concession stands. This trend has been driven by the growing demand for a premium cinema experience and the desire to attract a wider audience. Another trend in the market is the rise of local film productions. Brazilian cinema has gained international recognition in recent years, with films such as "City of God" and "Elite Squad" receiving critical acclaim. This has led to increased interest in domestic films among Brazilian consumers, resulting in higher ticket sales for local productions. The success of these films has also encouraged investment in the Brazilian film industry, further contributing to the growth of the cinema tickets market.
Local special circumstances: Brazil has a large population and a diverse culture, which has contributed to the growth of the cinema tickets market. The country has a rich tradition of storytelling and a strong film industry, which has helped to create a vibrant cinema culture. Additionally, the Brazilian government has implemented policies to support the film industry, such as tax incentives and funding for local productions. This has provided a favorable environment for the growth of the cinema tickets market.
Underlying macroeconomic factors: The growth of the cinema tickets market in Brazil can also be attributed to favorable macroeconomic factors. The country has experienced a period of economic stability and rising incomes, which has increased disposable income and consumer spending. As a result, more people are able to afford leisure activities such as going to the movies. Additionally, the expansion of the middle class has created a larger consumer base for cinema tickets, further driving market growth. In conclusion, the Cinema Tickets market in Brazil has been growing due to customer preferences for cinema as a form of entertainment, the rise of multiplex cinemas, the success of local film productions, favorable local circumstances, and underlying macroeconomic factors. These factors have created a favorable environment for the growth of the cinema tickets market in Brazil.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.