The Matchmaking market contains online services for the systematic search for partners by means of psychological tests or questionnaires. The main characteristic of these services is the fact that registered members search for life partners who are willing to enter into a long-term committed relationship. Furthermore, matchmaking services automatically recommend potential partners to their users. These suggestions are based primarily on personality tests, which can determine a suitable partner by means of matching algorithms.
Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Matchmaking for the search for life partners
Matchmaking portals and apps that use mathematical algorithms to generate matches
Offline matchmaking services
Apps and portals that create matches based on users location (e.g. Spotted)
Apps and portals that create matches based on simple demographic criteria (e.g. Badoo)
Niche dating, such as portals or apps for vegetarians
The Matchmaking market in Brazil has been experiencing significant growth in recent years. Customer preferences for online dating and matchmaking services have been a driving force behind this trend. With the increasing use of smartphones and the internet, more and more Brazilians are turning to online platforms to find their perfect match. Additionally, the local special circumstances and underlying macroeconomic factors in Brazil have also contributed to the development of the matchmaking market in the country. Customer preferences in Brazil have shifted towards online dating and matchmaking services. With busy lifestyles and limited time for traditional dating methods, many Brazilians are opting for the convenience and efficiency of online platforms. These platforms offer a wide range of options and allow users to connect with potential partners based on their preferences and interests. The ease of use and accessibility of these services have made them increasingly popular among young adults and professionals in Brazil. Trends in the matchmaking market in Brazil include the rise of niche dating platforms catering to specific segments of the population. These platforms target individuals with specific interests, backgrounds, or lifestyles, providing a more tailored and personalized matchmaking experience. This trend reflects the growing demand for specialized services in the Brazilian market and the desire for more meaningful connections. Local special circumstances in Brazil have also played a role in the development of the matchmaking market. Brazil is a culturally diverse country with a large population, making it a fertile ground for matchmaking services. The country's vibrant social scene and emphasis on relationships have created a favorable environment for the growth of the industry. Additionally, Brazil's high smartphone penetration rate and widespread internet access have made it easier for people to connect and engage with online dating platforms. Underlying macroeconomic factors have also contributed to the growth of the matchmaking market in Brazil. As the country's economy continues to recover from a period of recession, consumer confidence and spending power have increased. This has translated into a willingness to invest in dating and matchmaking services. Furthermore, Brazil's young and urban population, with a high proportion of single individuals, presents a large and untapped market for matchmaking companies. In conclusion, the matchmaking market in Brazil is experiencing significant growth due to customer preferences for online dating and matchmaking services, as well as local special circumstances and underlying macroeconomic factors. The increasing use of smartphones and the internet, coupled with the convenience and efficiency of online platforms, have made matchmaking services increasingly popular among Brazilians. The rise of niche dating platforms and the country's culturally diverse and socially vibrant environment have further fueled the growth of the industry. As Brazil's economy continues to recover and consumer confidence improves, the matchmaking market is expected to continue its upward trajectory.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.