Matchmaking - China

  • China
  • Revenue in the Matchmaking market is projected to reach €1,107,000,000.00 in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.35%, resulting in a projected market volume of €1,168,000,000.00 by 2028.
  • In the Matchmaking market, the number of users is expected to amount to 55.2m users by 2028.
  • User penetration will be 3.6% in 2024 and is expected to hit 3.7% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €20.76.
  • In global comparison, most revenue will be generated in China (€1,107.00m in 2024).
  • With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

Comparación de regiones

Analyst Opinion

The Matchmaking market in China has been experiencing significant growth in recent years, driven by changing customer preferences and the country's unique cultural and economic factors.

Customer preferences:
Chinese customers are increasingly turning to matchmaking services to find their ideal partners. This shift in preferences can be attributed to several factors. Firstly, with the rise of urbanization and the fast-paced lifestyle in China, many young professionals find it difficult to meet potential partners through traditional social channels. Matchmaking services provide a convenient and efficient way for them to connect with like-minded individuals. Furthermore, there is a growing emphasis on compatibility and shared values in Chinese society. Many individuals are seeking partners who can provide emotional support, financial stability, and shared life goals. Matchmaking services offer personalized matchmaking algorithms and comprehensive compatibility assessments, which appeal to customers looking for long-term relationships.

Trends in the market:
One of the key trends in the Chinese matchmaking market is the integration of technology. Online matchmaking platforms have gained popularity, allowing individuals to connect with potential partners through mobile apps and websites. These platforms leverage advanced algorithms and data analytics to match individuals based on their preferences, interests, and compatibility. This trend has made matchmaking services more accessible and convenient for a larger audience. Another trend in the market is the increasing demand for personalized and tailored matchmaking services. Many customers are willing to pay a premium for personalized matchmaking services that provide individualized coaching, relationship advice, and ongoing support. This trend reflects the desire for a more personalized and exclusive matchmaking experience.

Local special circumstances:
The unique cultural and social dynamics in China also contribute to the growth of the matchmaking market. Chinese society places a strong emphasis on family and marriage, and there is often significant pressure on individuals to get married and start a family. This cultural norm creates a strong demand for matchmaking services, as individuals seek assistance in finding suitable partners. Additionally, China's gender imbalance, with a higher number of men than women, has also fueled the demand for matchmaking services. Many men in China face difficulties in finding suitable partners due to the gender imbalance, leading them to turn to matchmaking services as a solution.

Underlying macroeconomic factors:
China's rapid economic development and rising disposable incomes have also played a role in the growth of the matchmaking market. As individuals become more financially independent, they are more willing to invest in matchmaking services to find compatible partners. The increasing affluence of Chinese consumers has created a larger market for premium matchmaking services, driving the growth of the industry. In conclusion, the matchmaking market in China is experiencing significant growth due to changing customer preferences, the integration of technology, and the unique cultural and economic factors in the country. As Chinese society continues to evolve, the demand for matchmaking services is expected to further increase, providing opportunities for both online platforms and personalized matchmaking services.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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