Matchmaking - South Korea

  • South Korea
  • Revenue in the Matchmaking market is projected to reach €164.90m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.25%, resulting in a projected market volume of €173.30m by 2028.
  • In the Matchmaking market, the number of users is expected to amount to 2,030.0k users by 2028.
  • User penetration will be 3.8% in 2024 and is expected to hit 4.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €84.55.
  • In global comparison, most revenue will be generated in China (€1,107.00m in 2024).
  • With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

Comparación de regiones

Analyst Opinion

South Korea, known for its rich cultural heritage and technological advancements, is experiencing a significant development in the matchmaking market. With a growing number of young professionals and a society that values relationships, the demand for matchmaking services is on the rise.

Customer preferences:
In South Korea, finding a life partner is considered a crucial milestone in one's life. However, the traditional methods of meeting potential partners through family or friends are becoming less common. Instead, many individuals are turning to matchmaking services to help them find compatible partners. These services provide a convenient and efficient way to meet like-minded individuals who share similar values and goals.

Trends in the market:
One of the key trends in the South Korean matchmaking market is the increasing popularity of online platforms. These platforms offer a wide range of features, such as personality matching algorithms and video chat options, to help individuals find their ideal partners. The convenience and accessibility of these platforms have made them a preferred choice among young professionals who have limited time for traditional dating methods. Another trend in the market is the rise of personalized matchmaking services. These services offer a more tailored approach to finding a partner, taking into account factors such as personality traits, interests, and lifestyle preferences. By providing a more personalized experience, these services aim to increase the chances of successful matches and long-term relationships.

Local special circumstances:
South Korea has a unique dating culture that places a strong emphasis on marriage and family values. This cultural norm, combined with the country's high population density and competitive job market, has created a sense of urgency among young professionals to find a life partner. As a result, the demand for matchmaking services has increased significantly in recent years.

Underlying macroeconomic factors:
Several macroeconomic factors contribute to the development of the matchmaking market in South Korea. The country's high education levels and rapid economic growth have led to an increase in the number of young professionals who prioritize their careers over personal relationships. This has created a demand for matchmaking services that can help individuals find partners who are compatible with their busy lifestyles. Additionally, South Korea's aging population and declining birth rate have also played a role in the growth of the matchmaking market. As the population ages, there is a greater need for matchmaking services to help older individuals find companionship and potential life partners. In conclusion, the matchmaking market in South Korea is experiencing significant growth due to changing customer preferences, including a shift towards online platforms and personalized services. The country's unique dating culture and underlying macroeconomic factors, such as high education levels and an aging population, further contribute to the development of this market. As the demand for matchmaking services continues to rise, it is expected that the market will continue to evolve and innovate to meet the needs of South Korean singles.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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