Online Dating - South Korea

  • South Korea
  • Revenue in the Online Dating market is projected to reach €32.06m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.01%, resulting in a projected market volume of €33.38m by 2028.
  • In the Online Dating market, the number of users is expected to amount to 5.8m users by 2028.
  • User penetration will be 10.8% in 2024 and is expected to hit 11.4% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €5.75.
  • In global comparison, most revenue will be generated in the United States (€1,273.00m in 2024).
  • With a projected rate of 17.9%, the user penetration in the Online Dating market is highest in the United States.

Key regions: United States, China, Japan, Europe, Germany

Comparación de regiones

Analyst Opinion

The Online Dating market in South Korea has been experiencing significant growth in recent years.

Customer preferences:
South Korean consumers are increasingly turning to online dating platforms to meet potential partners. This shift in preference can be attributed to several factors. Firstly, the younger generation in South Korea is becoming more open to the idea of online dating as a way to expand their social networks and find romantic relationships. Additionally, the convenience and accessibility of online dating platforms make them an attractive option for busy individuals who may not have the time or opportunity to meet new people through traditional means.

Trends in the market:
One of the key trends in the South Korean online dating market is the rise of mobile dating apps. With the widespread adoption of smartphones and the increasing popularity of mobile apps, dating platforms have adapted to cater to this trend. Mobile dating apps offer users a more convenient and seamless experience, allowing them to connect with potential partners anytime and anywhere. This trend has contributed to the overall growth of the online dating market in South Korea. Another trend in the market is the increasing focus on personalization and matching algorithms. Online dating platforms are investing in advanced algorithms that analyze user data and preferences to provide more accurate and relevant matches. This trend is driven by the desire to enhance the user experience and increase the chances of finding compatible partners. By leveraging technology and data analytics, online dating platforms in South Korea are able to offer more tailored and personalized services to their users.

Local special circumstances:
South Korea has a unique dating culture that has influenced the development of the online dating market. In South Korean society, there is a strong emphasis on marriage and family values. This cultural context has created a demand for online dating platforms that cater specifically to individuals who are looking for serious relationships and marriage. As a result, many online dating platforms in South Korea focus on promoting long-term relationships and facilitating the process of finding a life partner.

Underlying macroeconomic factors:
The growth of the online dating market in South Korea is also influenced by macroeconomic factors. The country has a high internet penetration rate and a tech-savvy population, which creates a favorable environment for the development of online services, including online dating. Additionally, South Korea has a high population density, especially in urban areas, which increases the pool of potential users for online dating platforms. The increasing number of single individuals in South Korea, particularly among the younger population, also contributes to the growth of the online dating market. In conclusion, the Online Dating market in South Korea is experiencing growth due to changing customer preferences, including the increasing acceptance of online dating among the younger generation and the convenience of mobile dating apps. The market is also driven by trends such as personalization and matching algorithms. The unique dating culture in South Korea, with its emphasis on marriage and family values, has shaped the development of the online dating market. Additionally, favorable macroeconomic factors, such as high internet penetration and a tech-savvy population, contribute to the growth of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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