Matchmaking - United States

  • United States
  • Revenue in the Matchmaking market is projected to reach €0.80bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.82%, resulting in a projected market volume of €0.86bn by 2028.
  • In the Matchmaking market, the number of users is expected to amount to 7.6m users by 2028.
  • User penetration will be 2.1% in 2024 and is expected to hit 2.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €111.00.
  • In global comparison, most revenue will be generated in China (€1,123.00m in 2024).
  • With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

Comparación de regiones

Analyst Opinion

The Matchmaking market in United States has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms. Customer preferences have shifted towards online matchmaking services, as they offer convenience, a wider pool of potential partners, and the ability to connect with people from different backgrounds. Online dating platforms provide users with the opportunity to browse through profiles, filter potential matches based on their preferences, and communicate with them before deciding to meet in person. This allows individuals to save time and effort by connecting with compatible partners more efficiently. Additionally, the stigma surrounding online dating has diminished, making it a more socially acceptable option for finding a partner. One of the key trends in the market is the rise of niche matchmaking platforms. These platforms cater to specific demographics or interests, such as religious affiliations, professions, or hobbies. By targeting specific groups, these platforms are able to provide a more tailored and personalized matchmaking experience. This trend is driven by the increasing demand for specialized services that cater to individual preferences and interests. Another trend in the market is the integration of artificial intelligence (AI) and machine learning (ML) technologies into matchmaking platforms. These technologies are being used to analyze user data and behavior patterns to improve the accuracy of matchmaking algorithms. By leveraging AI and ML, matchmaking platforms are able to provide more accurate and relevant matches, increasing the likelihood of successful connections. This trend is driven by the increasing availability of data and advancements in AI and ML technologies. In addition to these trends, there are some local special circumstances that are influencing the development of the matchmaking market in the United States. One such circumstance is the high rate of single individuals in the country. This creates a large potential customer base for matchmaking services, as many individuals are actively seeking a partner. Furthermore, the cultural diversity in the United States creates opportunities for matchmaking platforms to cater to different ethnic and cultural groups, providing a more inclusive and diverse dating experience. Underlying macroeconomic factors also play a role in the development of the matchmaking market in the United States. The country has a strong economy and high disposable income levels, which allows individuals to invest in matchmaking services. Additionally, the increasing prevalence of smartphones and internet access has made online dating more accessible to a larger portion of the population. In conclusion, the matchmaking market in the United States is experiencing growth due to changing customer preferences, the rise of niche platforms, the integration of AI and ML technologies, local special circumstances, and underlying macroeconomic factors. As these trends continue to evolve, the market is expected to further expand and innovate to meet the needs and preferences of individuals seeking romantic connections.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Demographics
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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