Market Insights Digital eServices Online Gambling

Online Lottery - United States

United States

Revenue in the Online Lottery market is projected to reach €5.33bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.73%, resulting in a projected market volume of €6.66bn by 2028.
In the Online Lottery market, the number of users is expected to amount to 14.3m users by 2028.
User penetration will be 3.6% in 2024 and is expected to hit 4.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €0.44k.
In global comparison, most revenue will be generated in the United States (€5,326.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Lottery market in United States has been experiencing significant growth in recent years.

Customer preferences: One of the key reasons for the growth of the Online Lottery market in United States is the increasing preference of customers for convenient and accessible forms of entertainment. Online lotteries provide a convenient way for individuals to participate in lottery games without the need to visit physical stores or purchase tickets in person. This has made it easier for people to participate in lotteries and has contributed to the overall growth of the market.

Trends in the market: One of the major trends in the Online Lottery market in United States is the increasing use of mobile devices for participating in lottery games. With the widespread availability of smartphones and tablets, more and more people are using these devices to access online lottery platforms and purchase tickets. This trend has been driven by the convenience and ease of use offered by mobile devices, as well as the increasing availability of mobile apps for lottery games. Another trend in the market is the introduction of new and innovative lottery games. Online lottery operators are constantly looking for ways to attract and retain customers, and one way they are doing this is by introducing new and exciting games. These games often have unique features and gameplay mechanics that differentiate them from traditional lottery games, and they are designed to appeal to a wide range of players.

Local special circumstances: The Online Lottery market in United States is also influenced by local regulations and laws governing the operation of lottery games. Each state in the country has its own set of regulations and licensing requirements for online lottery operators, and this can impact the availability and variety of games in different regions. Additionally, some states have restrictions on the marketing and advertising of online lottery games, which can affect the visibility and awareness of these games among potential players.

Underlying macroeconomic factors: The growth of the Online Lottery market in United States is also influenced by underlying macroeconomic factors. Economic stability and disposable income levels play a significant role in determining the demand for lottery games. When the economy is strong and people have more disposable income, they are more likely to participate in lottery games. Conversely, during periods of economic uncertainty or downturn, demand for lottery games may decrease as people prioritize their spending on essential items. In conclusion, the Online Lottery market in United States is experiencing growth due to the increasing preference of customers for convenient and accessible forms of entertainment. The use of mobile devices for participating in lottery games and the introduction of new and innovative games are key trends in the market. Local regulations and laws, as well as underlying macroeconomic factors, also influence the growth and development of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.