Market Insights Digital eServices Online Gambling

Online Lottery - Europe

Europe

Revenue in the Online Lottery market is projected to reach €8.49bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.86%, resulting in a projected market volume of €10.66bn by 2028.
In the Online Lottery market, the number of users is expected to amount to 9.7m users by 2028.
User penetration will be 0.9% in 2024 and is expected to hit 1.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €1.09k.
In global comparison, most revenue will be generated in the United States (€5,326.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Lottery market in Europe has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development.

Customer preferences: Customers in Europe have shown a strong preference for online lottery platforms due to their convenience and accessibility. Online lottery allows players to participate in various games from the comfort of their own homes, eliminating the need to visit physical lottery retailers. Additionally, online platforms often offer a wider range of lottery games, giving customers more options to choose from. The ability to purchase tickets and check results online has also been a major factor in the growing popularity of online lottery in Europe.

Trends in the market: One of the key trends in the European online lottery market is the increasing use of mobile devices for lottery participation. With the widespread adoption of smartphones and tablets, more and more customers are using mobile apps and websites to play lottery games. This trend has been fueled by the development of user-friendly mobile platforms that offer seamless and secure experiences. Mobile lottery apps provide customers with the flexibility to play anytime and anywhere, further enhancing the convenience factor. Another trend in the market is the introduction of innovative lottery concepts and game formats. Online lottery operators are constantly looking for ways to attract and engage customers by offering unique and exciting games. This includes features such as progressive jackpots, themed games, and interactive gameplay elements. By introducing these new concepts, operators are able to differentiate themselves in the market and appeal to a wider audience.

Local special circumstances: Each country in Europe has its own specific regulations and laws regarding online lottery. Some countries have fully legalized and regulated online lottery, while others have stricter regulations or even prohibit it altogether. These local special circumstances have a significant impact on the development of the online lottery market in each country. For example, countries with more favorable regulations tend to see higher levels of market activity and competition.

Underlying macroeconomic factors: The overall economic stability and growth in Europe have also played a role in the development of the online lottery market. As disposable incomes increase and consumer confidence improves, people are more willing to spend money on leisure activities such as lottery games. Additionally, the growth of the internet and digital technology has made online lottery more accessible to a larger population, further driving market expansion. In conclusion, the Online Lottery market in Europe is experiencing growth due to customer preferences for convenience and accessibility, trends such as mobile lottery and innovative game concepts, local special circumstances in each country, and underlying macroeconomic factors such as economic stability and the growth of digital technology.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.