Online Sports Betting - Europe

  • Europe
  • Revenue in the Online Sports Betting market is projected to reach €15.84bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.52%, resulting in a projected market volume of €19.64bn by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 43.9m users by 2028.
  • User penetration will be 4.4% in 2024 and is expected to hit 5.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €0.42k.
  • In global comparison, most revenue will be generated in Australia (€9,048.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Comparación de regiones

Analyst Opinion

The Online Sports Betting market in Europe has been experiencing significant growth in recent years, driven by changing customer preferences and favorable market conditions.

Customer preferences:
One of the key factors driving the growth of the Online Sports Betting market in Europe is the increasing popularity of online gambling among customers. With the advent of smartphones and easy accessibility to the internet, more and more people are opting for online platforms to place bets on their favorite sports events. This shift in customer preferences towards online platforms has led to a surge in the demand for online sports betting services.

Trends in the market:
The Online Sports Betting market in Europe is witnessing several trends that are shaping its growth trajectory. One of the prominent trends is the increasing adoption of mobile betting. Mobile betting allows customers to place bets on their favorite sports events anytime and anywhere, providing them with convenience and flexibility. This trend is expected to continue as more customers embrace mobile technology and seek seamless betting experiences. Another trend in the market is the growing popularity of in-play betting. In-play betting allows customers to place bets on live sports events as they unfold, adding an element of excitement and engagement. This trend is driven by the desire for real-time experiences and the availability of advanced technology that enables quick and accurate updates on sports events.

Local special circumstances:
Each country in Europe has its own set of regulations and laws governing the Online Sports Betting market. These regulations vary in terms of licensing requirements, taxation policies, and consumer protection measures. For example, some countries have strict regulations in place to ensure responsible gambling and prevent addiction, while others have more relaxed regulations. These local special circumstances have a direct impact on the growth and development of the Online Sports Betting market in each country.

Underlying macroeconomic factors:
The growth of the Online Sports Betting market in Europe is also influenced by underlying macroeconomic factors. Factors such as economic stability, disposable income levels, and consumer confidence play a significant role in shaping customer spending habits and preferences. In countries with a strong economy and high disposable income levels, customers are more likely to engage in online sports betting activities. Conversely, countries with economic uncertainties and lower disposable incomes may experience slower growth in the market. In conclusion, the Online Sports Betting market in Europe is experiencing growth due to changing customer preferences, such as the increasing popularity of online gambling and the adoption of mobile betting. The market is also influenced by trends such as in-play betting and local regulations that vary from country to country. Additionally, underlying macroeconomic factors, such as economic stability and disposable income levels, play a significant role in shaping the growth of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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