Cinema Tickets - Europe

  • Europe
  • Revenue in the Cinema Tickets market is projected to reach €3.21bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.75%, resulting in a projected market volume of €3.44bn by 2028.
  • In the Cinema Tickets market, the number of users is expected to amount to 86.2m users by 2028.
  • User penetration will be 9.9% in 2024 and is expected to hit 10.2% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €38.24.
  • In global comparison, most revenue will be generated in China (€6,366.00m in 2024).
  • With a projected rate of 22.8%, the user penetration in the Cinema Tickets market is highest in Norway.

Key regions: Europe, Asia, Japan, China, South Korea

Comparación de regiones

Analyst Opinion

The Cinema Tickets market in Europe has been experiencing significant growth in recent years.

Customer preferences:
There is a growing trend among European consumers to spend more on entertainment, including cinema tickets. This can be attributed to several factors. Firstly, the increasing popularity of streaming services has made going to the cinema a more unique and immersive experience. Secondly, the availability of a wide range of genres and languages in European cinemas caters to the diverse tastes of consumers. Lastly, the rise of social media has contributed to the trend, as consumers enjoy sharing their cinema experiences with friends and followers.

Trends in the market:
One of the key trends in the European cinema tickets market is the rise of premium experiences. Many cinemas now offer luxury seating, gourmet food and drink options, and even virtual reality experiences. These premium offerings attract consumers who are willing to pay a higher price for a more exclusive and enjoyable cinema experience. Another trend in the market is the increasing popularity of local and independent films. European consumers are showing a growing interest in supporting local talent and exploring different cultures through cinema. This trend has led to an increase in the number of independent cinemas and film festivals across Europe.

Local special circumstances:
Each country in Europe has its own unique cinema culture and special circumstances that impact the cinema tickets market. For example, in countries like France and Italy, there are strong government regulations that support local cinema and limit the influence of Hollywood films. This has led to a thriving local film industry and a strong demand for cinema tickets. In countries like the United Kingdom and Germany, there is a strong tradition of cinema-going and a well-established network of multiplexes. These countries have a large number of cinema screens and a diverse range of films on offer, catering to the preferences of different audiences.

Underlying macroeconomic factors:
The growth of the cinema tickets market in Europe can also be attributed to underlying macroeconomic factors. The overall economic growth in the region has led to an increase in disposable income, allowing consumers to spend more on entertainment activities such as going to the cinema. Additionally, the growth of tourism in Europe has also contributed to the demand for cinema tickets, as tourists often seek out cultural experiences during their travels. In conclusion, the Cinema Tickets market in Europe is experiencing significant growth due to customer preferences for unique and immersive cinema experiences, the rise of premium offerings, and the increasing popularity of local and independent films. Each country in Europe has its own cinema culture and special circumstances that impact the market, and underlying macroeconomic factors such as economic growth and tourism also play a role in driving the market's development.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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