Online University Education - Europe

  • Europe
  • Revenue in the Online University Education market is projected to reach €13.24bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.58%, resulting in a projected market volume of €18.40bn by 2028.
  • In the Online University Education market, the number of users is expected to amount to 8.3m users by 2028.
  • User penetration will be 0.7% in 2024 and is expected to hit 1.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €2.18k.
  • In global comparison, most revenue will be generated in the United States (€75.23bn in 2024).
  • With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Comparación de regiones

Analyst Opinion

The Online University Education market in Europe is experiencing significant growth and development.

Customer preferences:
Customers in Europe are increasingly seeking flexible and convenient options for higher education. Online university education provides them with the opportunity to study at their own pace, from anywhere and at any time. This flexibility is particularly appealing to working professionals who want to enhance their skills or earn a degree while continuing to work. Additionally, online education allows students to access a wide range of courses and programs that may not be available in their local universities.

Trends in the market:
One of the key trends in the European online university education market is the increasing number of partnerships between traditional universities and online education providers. This collaboration allows universities to expand their reach and offer online courses and programs to a larger audience. It also helps online education providers to gain credibility and recognition by associating with well-established institutions. Another trend is the growing popularity of Massive Open Online Courses (MOOCs). MOOCs are free online courses that are open to anyone who wants to enroll. They provide an opportunity for individuals to learn new skills or explore new subjects without the financial burden of traditional higher education. MOOCs are particularly popular among individuals who are looking to upskill or change careers.

Local special circumstances:
Each country in Europe has its own unique circumstances that influence the development of the online university education market. For example, in countries with a large population of working professionals, such as Germany and the United Kingdom, there is a high demand for online education that can be pursued alongside work. On the other hand, in countries with a high percentage of international students, such as France and Spain, online education provides an opportunity for students to earn a degree from a European institution without having to relocate.

Underlying macroeconomic factors:
The growth of the online university education market in Europe is also influenced by underlying macroeconomic factors. The increasing globalization and digitalization of the economy have created a demand for workers with specialized skills. Online education allows individuals to acquire these skills without the need to attend traditional universities. Additionally, the high cost of traditional higher education in Europe has made online education an attractive and more affordable alternative for many individuals. In conclusion, the Online University Education market in Europe is experiencing growth and development due to customer preferences for flexibility and convenience, the increasing number of partnerships between traditional universities and online education providers, the popularity of MOOCs, local special circumstances in each country, and underlying macroeconomic factors such as globalization and the high cost of traditional higher education.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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