Online University Education - Germany

  • Germany
  • Revenue in the Online University Education market is projected to reach €160.70m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.03%, resulting in a projected market volume of €210.90m by 2028.
  • In the Online University Education market, the number of users is expected to amount to 1.2m users by 2028.
  • User penetration will be 1.1% in 2024 and is expected to hit 1.4% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €171.00.
  • In global comparison, most revenue will be generated in the United States (€76.31bn in 2024).
  • With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

Comparación de regiones

Analyst Opinion

The Online University Education market in Germany has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for the growth of the Online University Education market in Germany is the increasing demand for flexible and accessible education options. Many individuals are looking for opportunities to further their education while balancing work and personal commitments. Online university education provides the flexibility to study at one's own pace and from anywhere, making it an attractive option for busy professionals and individuals with other responsibilities. Additionally, the COVID-19 pandemic has accelerated the adoption of online education as traditional universities have shifted to remote learning models.

Trends in the market:
One of the key trends in the Online University Education market in Germany is the expansion of online degree programs offered by established universities. Many universities in Germany have recognized the demand for online education and have started offering a wide range of online degree programs across various disciplines. This trend has not only increased the accessibility of higher education but has also enhanced the credibility and reputation of online degrees. Another trend in the market is the emergence of online learning platforms that offer courses and certifications from multiple universities and institutions. These platforms provide individuals with the opportunity to access a diverse range of courses from different universities, allowing them to customize their learning experience according to their interests and career goals. This trend has further democratized education by making it accessible to individuals who may not have the resources or opportunity to attend a traditional university.

Local special circumstances:
Germany has a strong education system and is known for its high-quality universities. However, traditional higher education in Germany can be competitive and challenging to access, especially for individuals who may not meet the strict admission requirements or have the financial means to attend a university. Online university education provides an alternative pathway for individuals to acquire higher education qualifications and enhance their career prospects.

Underlying macroeconomic factors:
Germany has a strong economy and a high demand for skilled professionals. The country has a well-established manufacturing sector and is known for its technological advancements. As industries continue to evolve and require specialized skills, individuals are seeking opportunities to upskill or reskill to remain competitive in the job market. Online university education offers a convenient and efficient way for individuals to acquire the necessary skills and knowledge without disrupting their work or personal life. Furthermore, the German government has been supportive of online education initiatives and has invested in digital infrastructure to facilitate online learning. This support has created a favorable environment for the growth of the Online University Education market in Germany. In conclusion, the Online University Education market in Germany is experiencing significant growth due to the increasing demand for flexible and accessible education options. The expansion of online degree programs offered by established universities and the emergence of online learning platforms are key trends in the market. The strong education system, high demand for skilled professionals, and government support for online education initiatives are the local special circumstances and underlying macroeconomic factors driving the growth of the market.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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