Market Insights Digital eServices Online Gambling

Online Casinos - Germany

Germany

Revenue in the Online Casinos market is projected to reach €1.82bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.91%, resulting in a projected market volume of €2.29bn by 2028.
In the Online Casinos market, the number of users is expected to amount to 6.4m users by 2028.
User penetration will be 6.8% in 2024 and is expected to hit 7.7% by 2028.
The average revenue per user (ARPU) is expected to amount to €321.70.
In global comparison, most revenue will be generated in the United States (€6,989.00m in 2024).
With a projected rate of 35.7%, the user penetration in the Online Casinos market is highest in Canada.

Key regions: Japan, South Korea, United States, India, Europe

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Región

Comparación de regiones

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Analyst Opinion

The Online Casinos market in Germany has been experiencing significant growth in recent years.

Customer preferences: German customers are increasingly turning to online casinos for their gambling needs. This shift in preference can be attributed to several factors. Firstly, online casinos offer convenience and accessibility. Players can access their favorite casino games from the comfort of their own homes, without the need to travel to a physical casino. Additionally, online casinos often offer a wider range of games compared to traditional casinos, providing customers with more options and variety. The ability to play on mobile devices has also contributed to the popularity of online casinos in Germany.

Trends in the market: One of the key trends in the German online casino market is the increasing popularity of live dealer games. Live dealer games provide a more immersive and interactive experience for players, as they can interact with real dealers and other players in real-time. This trend reflects the growing demand for a more authentic casino experience in the online space. Another trend in the market is the rise of mobile gambling. With the increasing use of smartphones and tablets, more and more players are choosing to gamble on the go. Mobile gambling offers convenience and flexibility, allowing players to enjoy their favorite casino games anytime and anywhere. This trend is expected to continue as technology continues to advance and mobile devices become more powerful.

Local special circumstances: Germany has a strong gambling culture, with a long history of land-based casinos. However, the legal landscape for online gambling in Germany is complex. Currently, online casinos are not explicitly regulated at the federal level, but each state has its own regulations. This has created a fragmented market, with different rules and requirements in each state. The lack of a unified regulatory framework has made it challenging for online casinos to operate in Germany. However, recent changes in legislation have provided some clarity and opened up new opportunities for online casino operators.

Underlying macroeconomic factors: The growth of the online casino market in Germany can also be attributed to underlying macroeconomic factors. Germany is one of the largest economies in Europe and has a high level of disposable income. This provides consumers with the financial means to engage in online gambling activities. Additionally, the increasing penetration of internet and mobile devices in Germany has made it easier for people to access online casinos. In conclusion, the Online Casinos market in Germany is experiencing growth due to customer preferences for convenience and accessibility, the popularity of live dealer games and mobile gambling, as well as the underlying macroeconomic factors of a strong gambling culture and high disposable income. The local special circumstances of a fragmented regulatory landscape are also impacting the market. Overall, the future of the online casino market in Germany looks promising, as more players embrace the digital gambling experience.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.