Dating Services are generally characterized by their search functionality which enables its users to establish interpersonal relationships via the internet. This includes the focused search for life partners, flirts, or sexual partners. Both dating portals and apps are incorporated into the examination.
The Matchmaking market contains dating services for the systematic search for partners who are willing to enter into a long-term committed relationship by means of mathematical algorithms. The market of Online Dating is made up of online services that offer a platform on which its members can flirt, chat or fall in love. Two examples are Tinder and Bumble, these platforms focus on casual contacting and easy flirting among their members. Casual Dating comprises online services for the establishment of sexually oriented contacts outside of romantic relationships.Data includes revenue figures in Gross Merchandise Value (GMV), Users, average revenue per user (ARPU), and user penetration rate. User and revenue figures represent B2C services.
Matchmaking for the search for life partners
Online Dating for easy flirting and chatting
Casual Dating for the search for non-committal sex
Niche dating, such as portals or apps for vegetarians
The Dating Services market in Germany has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms. German consumers have shown a strong preference for online dating services, which offer convenience and a wide range of options for finding potential partners. In addition, the local market benefits from several unique factors that contribute to its development.
Customer preferences: German consumers have increasingly turned to online dating services as a way to meet potential partners. The convenience and accessibility of these platforms have made them popular among busy professionals and individuals with limited social circles. Online dating services provide a convenient and efficient way to connect with others, allowing users to browse through profiles and communicate with potential matches from the comfort of their own homes.
Trends in the market: One of the key trends in the German dating services market is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious affiliations, hobbies, or age groups. By targeting specific niches, these platforms are able to provide a more tailored and personalized experience for users, increasing their chances of finding compatible matches. Another trend in the market is the growing popularity of mobile dating apps. With the widespread use of smartphones and the increasing reliance on mobile technology, dating apps have become an integral part of the dating experience for many German consumers. These apps offer a convenient and accessible way to connect with potential partners on the go, and they often include additional features such as location-based matching and instant messaging.
Local special circumstances: Germany has a high level of internet penetration, with a large percentage of the population having access to the internet. This widespread internet usage has created a fertile ground for the development of online dating services, as it allows a large number of potential users to access and use these platforms. In addition, Germany has a relatively high proportion of single adults, which further fuels the demand for dating services. The country has a high divorce rate, and many individuals are choosing to delay marriage or remain single for longer periods of time. This creates a large pool of potential users for dating services, as these individuals seek ways to meet new people and form relationships.
Underlying macroeconomic factors: The strong economic performance of Germany has also contributed to the growth of the dating services market. A robust economy and high disposable incomes have allowed consumers to spend more on leisure activities, including dating services. As a result, the market has seen increased investment and innovation, with new players entering the market and existing platforms expanding their services. In conclusion, the Dating Services market in Germany is experiencing growth due to changing customer preferences, the rise of niche dating platforms, the popularity of mobile dating apps, and the unique local circumstances. These factors, combined with the strong economic performance of the country, have created a favorable environment for the development of the market. As technology continues to advance and societal attitudes towards online dating evolve, the market is expected to continue growing in the coming years.
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.