Dating Services - Germany

  • Germany
  • Revenue in the Dating Services market is projected to reach €296.50m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.63%, resulting in a projected market volume of €316.30m by 2028.
  • The Matchmaking market has a projected market volume of €112.00m in 2024.
  • In global comparison, most revenue will be generated in the United States (€2,362.00m in 2024).
  • The average revenue per user (ARPU) in the Dating Services market is projected to amount to €29.60 in 2024.
  • In the Dating Services market, the number of users is expected to amount to 10.6m users by 2028.
  • User penetration in the Dating Services market will be at 12.0% in 2024.

Key regions: Europe, India, Brazil, Asia, Germany

Comparación de regiones

Analyst Opinion

The Dating Services market in Germany has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms. German consumers have shown a strong preference for online dating services, which offer convenience and a wide range of options for finding potential partners. In addition, the local market benefits from several unique factors that contribute to its development.

Customer preferences:
German consumers have increasingly turned to online dating services as a way to meet potential partners. The convenience and accessibility of these platforms have made them popular among busy professionals and individuals with limited social circles. Online dating services provide a convenient and efficient way to connect with others, allowing users to browse through profiles and communicate with potential matches from the comfort of their own homes.

Trends in the market:
One of the key trends in the German dating services market is the rise of niche dating platforms. These platforms cater to specific interests or demographics, such as religious affiliations, hobbies, or age groups. By targeting specific niches, these platforms are able to provide a more tailored and personalized experience for users, increasing their chances of finding compatible matches. Another trend in the market is the growing popularity of mobile dating apps. With the widespread use of smartphones and the increasing reliance on mobile technology, dating apps have become an integral part of the dating experience for many German consumers. These apps offer a convenient and accessible way to connect with potential partners on the go, and they often include additional features such as location-based matching and instant messaging.

Local special circumstances:
Germany has a high level of internet penetration, with a large percentage of the population having access to the internet. This widespread internet usage has created a fertile ground for the development of online dating services, as it allows a large number of potential users to access and use these platforms. In addition, Germany has a relatively high proportion of single adults, which further fuels the demand for dating services. The country has a high divorce rate, and many individuals are choosing to delay marriage or remain single for longer periods of time. This creates a large pool of potential users for dating services, as these individuals seek ways to meet new people and form relationships.

Underlying macroeconomic factors:
The strong economic performance of Germany has also contributed to the growth of the dating services market. A robust economy and high disposable incomes have allowed consumers to spend more on leisure activities, including dating services. As a result, the market has seen increased investment and innovation, with new players entering the market and existing platforms expanding their services. In conclusion, the Dating Services market in Germany is experiencing growth due to changing customer preferences, the rise of niche dating platforms, the popularity of mobile dating apps, and the unique local circumstances. These factors, combined with the strong economic performance of the country, have created a favorable environment for the development of the market. As technology continues to advance and societal attitudes towards online dating evolve, the market is expected to continue growing in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Market Shares
  • Analyst Opinion
  • Users
  • Demographics
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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