Online Sports Betting - Germany

  • Germany
  • Revenue in the Online Sports Betting market is projected to reach €1.96bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.41%, resulting in a projected market volume of €2.42bn by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 6.8m users by 2028.
  • User penetration will be 6.5% in 2024 and is expected to hit 8.1% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €0.36k.
  • In global comparison, most revenue will be generated in Australia (€9,048.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

Comparación de regiones

Analyst Opinion

The Online Sports Betting market in Germany has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for the growth of the Online Sports Betting market in Germany is the changing preferences of customers. With the increasing popularity of smartphones and the internet, more and more people are turning to online platforms for their betting needs. Online sports betting offers convenience and accessibility, allowing customers to place bets from the comfort of their own homes or while on the go. Additionally, online platforms often provide a wider range of betting options and better odds compared to traditional brick-and-mortar bookmakers.

Trends in the market:
A key trend in the Online Sports Betting market in Germany is the rise of live betting. Live betting allows customers to place bets on sporting events as they are happening, adding an extra level of excitement and engagement. This trend has been fueled by advancements in technology, such as faster internet speeds and improved streaming capabilities. Live betting also provides an opportunity for customers to take advantage of changing odds and make more informed betting decisions. Another trend in the market is the increasing popularity of esports betting. Esports, or competitive video gaming, has gained a massive following in recent years, particularly among younger demographics. As a result, many online sports betting platforms now offer betting options on esports events, attracting a new generation of customers.

Local special circumstances:
Germany has a strong sports culture, with football being the most popular sport in the country. This passion for sports has contributed to the growth of the Online Sports Betting market in Germany, as fans are eager to engage with their favorite teams and players through betting. Additionally, Germany has a well-regulated gambling industry, providing a safe and secure environment for customers to participate in online sports betting.

Underlying macroeconomic factors:
The growth of the Online Sports Betting market in Germany is also influenced by underlying macroeconomic factors. The country has a stable economy and a high standard of living, which means that people have more disposable income to spend on leisure activities, including online sports betting. Furthermore, Germany has a large population, providing a large customer base for online sports betting platforms to target. In conclusion, the Online Sports Betting market in Germany is experiencing growth due to changing customer preferences, including the convenience and accessibility of online platforms. Live betting and esports betting are emerging trends in the market, providing additional opportunities for customer engagement. Germany's strong sports culture and well-regulated gambling industry also contribute to the market's growth. The country's stable economy and large population further support the expansion of the Online Sports Betting market in Germany.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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