The online sports betting market refers to the market of the online gambling industry that involves placing bets on various sports events over the internet. This includes a wide range of sports, such as football, basketball, baseball, horse racing, tennis, and many others. Online sports betting allows customers to place bets on the outcome of sporting events in real-time, either before or during the event. These bets can be placed through various online platforms, including websites and mobile apps, which are often operated by licensed online sportsbook operators.
Data includes revenue figures in Gross Gambling Revenue (GGR), which is the total amount of bets placed by customers minus the amount paid out in winnings, Users, average revenue per user (ARPU), user penetration rate, and a breakdown of revenue shares of the total betting market. User and revenue figures represent B2C services.
Online sports betting on various sports such as football, basketball, tennis, cricket, golf, etc.
Esports betting on sports simulation games such as FIFA, NBA 2K, and Madden NFL
Proposition betting on specific events or outcomes in a sports game
Offline or land-based sports betting establishments such as sportsbooks and race tracks
Betting on non-sporting events such as politics, entertainment, and reality TV shows
Illegal or unlicensed online sports betting websites or apps.
The Online Sports Betting market in Brazil has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Brazil have shifted towards online sports betting due to its convenience and accessibility. With the increasing penetration of smartphones and internet connectivity, more people are opting to place bets online rather than visiting physical betting establishments. The ease of accessing a wide range of betting options and the ability to place bets anytime, anywhere have made online sports betting a popular choice among Brazilian consumers. Trends in the market have also played a role in the growth of online sports betting in Brazil. The market has witnessed the emergence of new online betting platforms, offering innovative features and attractive promotions to attract customers. These platforms have invested in user-friendly interfaces, secure payment options, and a wide variety of sports events to cater to the diverse preferences of Brazilian bettors. Additionally, the increasing popularity of major international sports events, such as the FIFA World Cup and the Olympics, has fueled the demand for online sports betting in Brazil. Local special circumstances have further contributed to the development of the online sports betting market in Brazil. The country has a strong sports culture, with football being the most popular sport. Brazilians are passionate about their favorite teams and players, and this enthusiasm translates into a high demand for sports betting. The legalization of online sports betting in Brazil has provided a regulated and safe environment for bettors to engage in their favorite pastime. This has instilled confidence among consumers and led to an increase in participation in online sports betting activities. Underlying macroeconomic factors have also played a role in the growth of the online sports betting market in Brazil. The country has experienced economic stability and a growing middle class, which has contributed to increased disposable income. As a result, more Brazilians have the financial means to participate in online sports betting and are willing to spend on their favorite sports events. In conclusion, the Online Sports Betting market in Brazil has been developing rapidly due to customer preferences for convenience and accessibility, trends in the market such as the emergence of new online platforms, local special circumstances including a strong sports culture, and underlying macroeconomic factors such as economic stability and a growing middle class. These factors have contributed to the growth of the online sports betting market in Brazil and are expected to continue driving its expansion in the future.
The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.
Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.