Online Sports Betting - Brazil

  • Brazil
  • The Online Sports Betting market in Brazil is projected to generate a revenue of €0.55bn in 2024.
  • This revenue is expected to experience an annual growth rate (CAGR 2024-2028) of 29.98%, resulting in a projected market volume of €1.57bn by 2028.
  • Additionally, the number of users in the Online Sports Betting market is expected to reach 2.2m users by 2028.
  • In terms of user penetration, it is anticipated to be 0.9% in 2024 and is expected to increase to 1.0% by 2028.
  • The average revenue per user (ARPU) is forecasted to be €0.27k.
  • In a global comparison, in Australia is projected to generate the highest revenue in the Online Sports Betting market, reaching €8,920.00m in 2024.
  • On the other hand, in Canada is expected to have the highest user penetration rate, with a projected rate of 48.9%.
  • Brazil's online sports betting market is experiencing a surge in popularity, driven by the country's passionate sports culture and increasing internet penetration.

Key regions: Brazil, Germany, Japan, Europe, South Korea

 
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Analyst Opinion

The Online Sports Betting market in Brazil has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Brazil have shifted towards online sports betting due to its convenience and accessibility. With the increasing penetration of smartphones and internet connectivity, more people are opting to place bets online rather than visiting physical betting establishments. The ease of accessing a wide range of betting options and the ability to place bets anytime, anywhere have made online sports betting a popular choice among Brazilian consumers. Trends in the market have also played a role in the growth of online sports betting in Brazil. The market has witnessed the emergence of new online betting platforms, offering innovative features and attractive promotions to attract customers. These platforms have invested in user-friendly interfaces, secure payment options, and a wide variety of sports events to cater to the diverse preferences of Brazilian bettors. Additionally, the increasing popularity of major international sports events, such as the FIFA World Cup and the Olympics, has fueled the demand for online sports betting in Brazil. Local special circumstances have further contributed to the development of the online sports betting market in Brazil. The country has a strong sports culture, with football being the most popular sport. Brazilians are passionate about their favorite teams and players, and this enthusiasm translates into a high demand for sports betting. The legalization of online sports betting in Brazil has provided a regulated and safe environment for bettors to engage in their favorite pastime. This has instilled confidence among consumers and led to an increase in participation in online sports betting activities. Underlying macroeconomic factors have also played a role in the growth of the online sports betting market in Brazil. The country has experienced economic stability and a growing middle class, which has contributed to increased disposable income. As a result, more Brazilians have the financial means to participate in online sports betting and are willing to spend on their favorite sports events. In conclusion, the Online Sports Betting market in Brazil has been developing rapidly due to customer preferences for convenience and accessibility, trends in the market such as the emergence of new online platforms, local special circumstances including a strong sports culture, and underlying macroeconomic factors such as economic stability and a growing middle class. These factors have contributed to the growth of the online sports betting market in Brazil and are expected to continue driving its expansion in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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